Browsing: The Radio Network

News
Radio New Zealand’s Paul Thompson on the decline of radio
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On 12 May, Radio New Zealand’s chief executive Paul Thompson delivered a speech at the Commonwealth Broadcasting Association Conference held in Glasgow—and his thoughts on the industry stood in stark contrast to the optimism that has been voiced by the respective PR teams of the commercial stations. From the first line of the speech, which is currently available on the Radio New Zealand website, it’s clear that Thompson is bracing himself for a significant challenge in the role that he only stepped into nine months ago.

News
ZM and Pride & Joy collaborate to kickstart career of a ‘remarkable unemployee’
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ZM, part of The Radio Network (TRN), has teamed up with ice cream franchise Pride & Joy to give a $30,000 franchise opportunity to a lucky New Zealander, who shows the drive and determination necessary to run a successful business. Pride and Joy co-founders James Coddington and Tony Balfour say that they are focused on providing opportunities for remarkable people among today’s unemployed and underemployed.

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TRN looks inside, set to outsource work to TBWA\ on an ‘as -needed’ basis
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Whybin\TBWA has been the The Radio Network’s (TRN) agency partner for a number of years, but Saatchi & Saatchi was chosen ahead of it to rebrand Radio Hauraki last year. And while Whybin\TBWA\ worked on a campaign for its flagship brand Newstalk ZB recently and is still thought to be the agency of record, some big changes in TRN’s management team and a commitment to increase its in-house capability through agency Carbon and reduce agency fees means there might not be quite as much work ahead.

News
Out of the ashes: Radio Hauraki ‘kills station in order to save it’
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“For the past few years, Radio Hauraki has been shit.” So says a very frank and rather Back of the Y-esque video clip involving petrol, a lighter and some hearty appliance violence. But with a new look, a new breakfast pairing and a new campaign via Saatchi & Saatchi, the Radio Network claims “things are changing” for the rock station in 2013.

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Latest radio survey shows everyone’s a winner—including radio
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The first Radio Industry Research Committee radio survey of 2011 has been released, with the Edge, Newstalk ZB and The Rock all claiming various number one station status. But, take away all the press release trickery and competitive gamesmanship and the the radio industry as a whole will be feeling pretty chuffed with a 5.1 percent increase in the number of humans tuning in to commercial radio since the last survey.