We left the best until last, but Kiwi agencies picked up three Lions on the last night at Cannes, with Colenso taking home five of the six local Lions won in this year’s festival of creativity.
Browsing: The Pacific
Colenso BBDO swept this category, receiving both of the awards that were handed out. Having received a silver at the AWARD awards for its ‘Dog Fight’ campaign for TVNZ’s mini-series The Pacific, it went one better this time round and picked up a gold. As well as staging a fighter plane spectacle in Auckland’s Mission bay, the campaign also featured a mural on Auckland’s Symonds Street adorned with hundreds of copies of authentic letters sent by marines, along with photos. Colenso’s other win was a bronze for its ‘A Rubbish Idea’ campaign for Heart of the City and Auckland City Council. ‘Flowerbeds’ were created on rubbish hotspots to discourage dumping and Auckland businesses given an education kit, including some of the floral rubbish bags.
In the Direct Response section, Colenso took gold for Yellow Chocolate and a silver for ‘A Rubbish Idea’, while Special Group also took gold for ‘Orcon Business Banner’. And in the Direct Campaign, Colenso came home with both awards, a gold for Yellow Chocolate and a bronze for TVNZ’s ‘Real Stories’ to promote its show The Pacific. In the Direct Mail category, ‘A Rubbish Idea’ and ‘Real Stories’ both took silver, as did DDB’s Catalogue & Tee Shirt Folding Machine for AS Colour.
There’s nothing quite like a very public dog-fight to garner attention. But not an animal dog-fight mind you.
On Sunday, Colenso BBDO launched another clever visual spectacle on public eyes with a re-enactment of a WW11 dogfight in honour of the epic new TV ONE miniseries, The Pacific. The ten-part mini-series focuses on the stories of three marines during America’s battle with the Japanese in the Pacific during World War II.