News
Ads of the Week: 28 November
This week, The New Zealand Police, Fonterra, Greenpeace, Regal Salmon and Flick Electric have made us sit up and listen.
This week, The New Zealand Police, Fonterra, Greenpeace, Regal Salmon and Flick Electric have made us sit up and listen.
The New Zealand Police have launched a new recruitment campaign in the hopes of attracting empathetic people to the force. Using a social experiment, police and Ogilvy & Mather asked Kiwis if they would walk past someone in need or stop and help. However, it’s not just questions of morality being raised, some viewers were also wary of the campaign’s tactics.