Browsing: the Nelson Mail

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Up Country: the Nelson Mail’s Victoria Guild on the allure of local content, the paper’s digital audience and Fairfax’s newsroom shake-up

In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. Next up, Victoria Guild, editor of the Nelson Mail.