Browsing: The Media Counsel

News
SFO investigating failed ad agency
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Liquidators for failed advertising agency The Media Counsel are briefing the Serious Fraud Office and the Companies Office on the company’s affairs, after unsecured creditors were informed they are unlikely to receive any money they are owed.

Opinion
Economic recovery: are we there yet?
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“Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.”  – TVNZ Head of Sales Dave Walker, quoted in Planit last week (14 October 2009)

MediaWorks …

Opinion
US Xmas sales tactics hitting market now
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How are US retailers approaching this year’s Christmas season, as consumer spending continues to decline? Holding back stock, broadening or simplifying inventory and lunchtime sales are some of the ways to keep customers engaged.

Read all about it. Consumer-Counsel-The-New-Shopper-19-Oct-09

News
Healthcare embraces social media, peek at new kidult series
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The Media Counsel answers these questions this week: How can healthcare marketers cram extensive product information in a 140-character tweet? How much more is the UK spending on online advertising than on TV? What new kidult drama by Margaret Mahy is being exhibited at the MIPCOM international film and TV …

Opinion
Customer reviews: gold or turds?
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The Media Counsel investigates the ups and downs of online product reviews. Can you turn a negative review around?

Download The Media Counsel’s Consumer Counsel Customer Reviews factoid and let us know if you agree or disagree in the comments.

News
More racing and football on telly
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The Media Counsel asks this week: Why do we need a second racing channel, TAB TV? What two channels now screen free-to-air football from the Oceania Football Confederation? Who were the top-selling artists in downloads and ringtones in the Telecom Mobile Music Awards?Big clue

Read it all here. MediaMonitor …

News
Fear and loving in Facebook
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In The Media Counsel’s consumer report, results from a US social media study show that 86 per cent of retailers have created a Facebook fan page for their product. But their biggest fear is that “people can trash my products in front of large audiences”.

Consumer Counsel Social Media …

News
Wynyard blasts critics, swears success
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Glenda Wynyard

Glenda Wynyard has come out firing, with all guns swinging and six cylinders blazing in response to the loss of PMAA accreditation for her media agency, The Media Counsel.

Mashed metaphors can’t quite capture the gutsy response from the flamboyant media buyer.

“I’m a fucking street-fighting …

News
The latest on TiVo, Twitter and more
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Fresh biscuits from The Media Counsel: Is the TiVo and Telecom tango an exclusive dance? Can Twitter get into the black? Who is NZ’s Donald Trump? Aussies clamp down on greenwashing. Read the pdf MediaMonitor 21-September-0The hunt is on for NZ's Donald Trump for The Apprentice Kiwi-style …