Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what The Hits' Sarah, Sam and Toni have to say.
Marketing, advertising & media intelligence
Immediate CPR can double or triple a person's chance of survival and The Hits wants to make sure its listeners are ready to assist by giving them a musical tool.
Yesterday, the radio world stopped in its tracks for the release of another round of GFK survey results. Now, we take another look at the numbers by pairing off stations and shows to see who came out on top.
Stepping out of radio's dark ages: TRN rebrands Classic Hits and incorporates cross-channel content delivery
At an ad-hoc conference held this morning at Ponsonby Central, TRN announced several significant changes to its offering. The key announcements, delivered via TRN’s chief executive Jane Hastings, chief content officer Dean Buchanan and commercial director Laura Maxwell-Hansen, were presented as part of the overarching ‘Change is Now’ campaign, which will serve to promote all the updates over coming months. In addition to rebranding Classic Hits, TRN has also invested in a multimedia studio and shuffled its staff.