The Goat Farm founder Vaughn Davis recognises that there are some major problems with Cannes, but he still sees value in the event’s ability to inspire fresh creatives to think differently.
Browsing: The Goat Farm
Opinion
How I learned to stop worrying and love the Lion
News
How BurgerFuel, Google, Instagram, Invivo and Kiwibank interpreted influence for NZ Marketing
Something that stood out during our research for the influencer feature in the latest edition of NZ Marketing was the willingness of brands to relinquish creative control to the content creators they work with. So we followed suit by handing the cover creation duties over to a few brands we interviewed for the issue.
News
Invivo gets its pound of flesh from Graham Norton
As we wrote last week, the classic endorsement approach in New Zealand seems to be bunging a rugby player (or even a coach) on your ad. But Invivo’s strategy is at the other end of the spectrum, with international talk show host and self-proclaimed he-devil Graham Norton called on to help create—and now help promote—a very special wine.