Originally established as a pre-press company in 1990, Image Centre Group has gradually moved into other areas like design, web development, full service printing, publishing, digital signage and advertising in an effort to bring the idea of an independent, marketing communications group to life. Now it’s added a crucial—and up until now missing—cog to that wheel: the creative heft of Mike O’Sullivan and his business The Collective.
Browsing: The Collective
Telecom-owned Skinny Mobile has had a fairly schizophrenic first few years, shifting from a youth brand with a big focus on events and social media to a value brand with more focus on traditional channels. It’s also had a few different big cheeses and launched a number of different brand campaigns through Saatchi & Saatchi and, most recently, Young & Shand. But now it’s appointed DNA as its lead brand and marketing agency after a “thorough review of its business and brand strategy”.
In an age where social media offers a platform where consumers can talk about anything they want, to virtually whoever they want, listening to (and acting on) the responses—the good, the bad and the ugly—is key to upping your customer retention rates, reducing churn and getting better bang for your marketing buck, says Mat Wylie.
It’s goodbye to the O’Connors, Caulton and MediaWorks go steady, Adshel welcomes a new marketing manager, Haystac adds three to the pile, The Sweet Shop focuses on features with big new partnership, Spark PR and Activate joins The Collective and Aamplify raamps it up with a new hire.
Stories are at the heart of Fairfax Media New Zealand’s latest trade campaign aimed at selling advertisers on the potential of tagging along with developing news.
Following on from some big changes at Droga5 recently, which said goodbye to its foundation client and one of its founding partners, creative partner Mike O’Sullivan has announced the departure of the brand from the New Zealand market after two and a bit years and the arrival of The Collective, a new creative venture with a central hub of five and a network of contractors to call upon.
Auckland-based dairy producer The Collective has embraced social media as its major marketing channel in an effort to better connect with its ‘herd’ and, in many cases, get them to assist with product creation. And that strategy has been vindicated, not just because it is one of the fastest growing companies in New Zealand, but because it was also named as the first and only New Zealand brand to feature in The Social Brands 100 list—”the authoritative ranking of brands leading the way in the social age”—coming in at number 57 ahead of brands like Dell, Groupon and Intel.