Browsing: The Co-operative Bank

News
Ads of the week: 21 June
By

It’s been a big week for creativity with our local agencies winning awards and living it up in Cannes. But who needs the French Riviera when you have our equally prestigious weekly rundown right here at home? This week we salute Energy Online, V Energy, NZ Fire Service, The Co-operative Bank and Anchor.

News
The Co-operative Bank introduces Jeff the snake
By

First there was a snappy saltwater crocodile named Brian and now The Co-operative Bank has unleashed another wild animal through Y&R, Jeff the snake in its latest TVC as part of a running campaign ‘It’s in their nature’ which urges people to make the switch to its service.

News
Sharing is caring: The Co-operative Bank trumpets its profit sharing and mobile app
By

When banks advertise they usually try to act as if they’re our friends, saying they want us to get the most out of their services, pushing all the opportunities they can offer us – like new homes or successful business start ups. The Co-operative bank has taken a more honest approach saying what banks really want from us and how easy it is to leave that behind and join its bank, and has enlisted the help of a snappy reptilian (or crocodilian to be exact) named Brian to get the message across. We also look into banking profits and ad spend, courtesy of PwC and Nielsen.

News
The return of the profit: The Co-operative Bank celebrates its coming of age—and its main point of difference
By

The Co-operative Bank rebranded from PSIS after it got its official bank license last year. And while it kept pretty quiet about the change, it has come out swinging with a new campaign via Y&R that flips the typically negative response to the announcement of record bank profits on its head and aims to show it’s a bank that’s “driven by your prosperity, not our profit”.