Browsing: The Co-operative Bank
The Co-operative Bank is the latest brand to call on Kiwi kids to help in a campaign. However, rather than drawing to attention their incredible imagination, a series of videos, via Socialites, examines how fair they are and how much banking knowledge they have
It’s been a big week for creativity with our local agencies winning awards and living it up in Cannes. But who needs the French Riviera when you have our equally prestigious weekly rundown right here at home? This week we salute Energy Online, V Energy, NZ Fire Service, The Co-operative Bank and Anchor.
The Co-operative Bank, with Y&R, is celebrating its ‘Happy Rebate Day’ with some trickery, by sneaking money into the pockets of the unsuspecting to draw attention to the 130,000 customers who will get a share of the bank’s $2.1 million rebate.
First there was a snappy saltwater crocodile named Brian and now The Co-operative Bank has unleashed another wild animal through Y&R, Jeff the snake in its latest TVC as part of a running campaign ‘It’s in their nature’ which urges people to make the switch to its service.
When banks advertise they usually try to act as if they’re our friends, saying they want us to get the most out of their services, pushing all the opportunities they can offer us – like new homes or successful business start ups. The Co-operative bank has taken a more honest approach saying what banks really want from us and how easy it is to leave that behind and join its bank, and has enlisted the help of a snappy reptilian (or crocodilian to be exact) named Brian to get the message across. We also look into banking profits and ad spend, courtesy of PwC and Nielsen.
The Co-operative Bank rebranded from PSIS after it got its official bank license last year. And while it kept pretty quiet about the change, it has come out swinging with a new campaign via Y&R that flips the typically negative response to the announcement of record bank profits on its head and aims to show it’s a bank that’s “driven by your prosperity, not our profit”.