articles tagged 'The Business'

Ads of the week: 30 August

  • TVC of the Week
  • August 30, 2016
  • StopPress Team
Ads of the week: 30 August

Take a bow Heinz Wattie’s, Rebel Sport, TrackSafe and Starship.

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Things get messy as Heinz Wattie's reminds Kiwis why they love spaghetti and baked beans

  • Advertising
  • August 29, 2016
  • StopPress Team
Things get messy as Heinz Wattie's reminds Kiwis why they love spaghetti and baked beans

Heinz Wattie’s has launched a new campaign via The Business featuring all the things we love about the brand’s most-loved canned food, like its unpretentious nature and the fact it allows us to slurp, suck, crunch and add copious amounts of grated cheese.

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Movings/Shakings: 4 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 4, 2016
  • StopPress Team
Movings/Shakings:  4 March

Industry happenings at Fairfax, The Business, The Pond, 3rdeye, Pead PR and HMC Communications.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

TVCs of the Week: 13 October

  • TVC of the week
  • October 13, 2015
TVCs of the Week: 13 October

Bouquets for Civil Defence, Air New Zealand, V, Land Rover and National Foundation for the Deaf this week.

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Say that again? CWG aims to prevent 'bad lip reading' for the deaf and hard of hearing

  • Advertising
  • October 9, 2015
  • StopPress Team
Say that again? CWG aims to prevent 'bad lip reading' for the deaf and hard of hearing

The New Zealand Captioning Working Group has released a campaign via The Business called 'Bad lip reading' featuring a humorous clip of overdubbed rugby players to raise awareness of how hard it can be for deaf people to lip read when watching TV or on demand content. At the core of the campaign is an online petition requesting support to legislate captioning on the country's screens.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Movings|Shakings: 13 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 13, 2014
  • StopPress Team
Movings|Shakings: 13 June

Changes at Saatchi & Saatchi, Carat, APN, Tourism New Zealand, Orangebox, The Business and ImMediate.

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The Business goes ballistic for iSite Media campaign

  • Advertising
  • September 17, 2013
  • Ben Fahy
The Business goes ballistic for iSite Media campaign

iSite recently launched its new highly targeted outdoor media planning service. And in an effort to show it off to media agencies and marketing professionals, its new agency The Business took a very literal approach to the concept of shooting an ad.

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Fledgling fashionistas look for a creative message in a Kim Crawford bottle

  • Advertising
  • August 28, 2012
  • StopPress Team
Fledgling fashionistas look for a creative message in a Kim Crawford bottle

If Kleenex can do it with toilet paper, Kim Crawford can do it with wine. Well, kind of. As part of its Fashion Week sponsorship, the winemaker has launched a campaign in conjunction with The Business and MediaWorks where six teams of students from Whitecliffe’s Fashion School look for some inspiration in the bottle.

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