UPDATED: The Advertising Standards Authority has ruled that the ‘Beer The Beautiful Truth’ campaign, which highlights the addition of nutrition information panels to product packaging and labelling, is not misleading. However, the ASA has partially upheld one element of the complaint, ruling that the Olympic gold medalist rower Eric Murray was a ‘hero of the young’ with special appeal to minors.
Browsing: The Brewers Association of New Zealand
Brewers Association of NZ enlists famous local boozers to push the real beauty of beer, but is it another example of ‘fake transparency’? – UPDATED