There were a lot of ups to celebrate as the first radio survey of the year was released yesterday. We take a look at the top performers and how 2018’s set to be a bigger year than last for many.
Browsing: The Breeze
We look at the ups, downs and trends for the final radio survey of the year.
Yesterday, the radio world stopped in its tracks for the release of another round of GFK survey results. Now, we take another look at the numbers by pairing off stations and shows to see who came out on top.
While many Kiwi mums appreciate breakfast in bed, being taken out for a meal, or watching the kids take over the meaning duties, we check out some of the brands that stepped up the game with some creative campaigns for Mother’s Day.
Industry happenings at Radio New Zealand, Touchcast, Sugar&Partners, Uno Loco and The Breeze.
The Breeze has released its latest marketing campaign, which features classic ’80s band Spandau Ballet performing their classic hit ‘True’.
Moves and shakes at Y&R NZ, MediaWorks, The Breeze, New Zealand Woman’s Weekly, Online Republic, Lily & Louis and Seven Sharp.
DraftFCB and Mini are on a bit of a roll at the moment, with SPCA’s Driving Dogs winning pretty much everything in sight (it has been shortlisted four times at the prestigious Festival of Media, second only behind ASOS’ best night ever with five). And the pair are victorious once more, with the ‘Ducks’ ad taking out News Works’ newspaper ad of the month for March and the Mini newspaper NIM campaign getting a special mention.
It may be semantics to some, but the difference between ‘easy listening’ and ‘take it easy’ means a world of difference for media brands like The Breeze.
…as Sweet Shop director Sam Holst tastes gold at Cannes, Alt Group continues to win things, shifting PRs, MediaWorks signs up a new Breeze host, ASB’s tech guy is acknowledged for customer service innovations and 2degrees adds a couple of newbies.