Ahead of the new season of The Bachelor, MediaWorks has released the identity of the man at the centre of TV’s biggest love polygon. Creative director Shay Logan and marketing manager Reuben Wiremu talk about giving the audience a chance to get to know him and avoiding speculation.
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Contestant Matilda Rice may have won the heart of bachelor Arthur Green on The Bachelor NZ, but online clothing retailer The Iconic won the eyeballs of the hit show’s viewers. In a clever retail marketing strategy, the Australian site was the exclusive wardrobe provider of dresses for the rose ceremonies.
After farts, contestant scandals and fiery familial encounters, The Bachelor NZ concluded on Wednesday and, according to data from Nielsen, the finale attracted 900,500 viewers. This number averaged out at 461,1000 over the course of the show, and the ratings show that 227,100 viewers in the 25-54 demographic tuned in to watch Art Green choose Matilda Rice over Dani Robinson.
In a decade which has seen a rapid increase of reality television, it comes as no surprise that New Zealanders will have a new one to watch this year in the form of The Bachelor. And Michael Hill Jeweller has jumped on the romantic bandwagon and will act as broadcast sponsor in the first series of the New Zealand version.