articles tagged 'Tequila'

Greasing the wheels of goodness

  • Experiential
  • August 2, 2012
  • StopPress Team
Greasing the wheels of goodness

Back in May, Mercury Energy sent its experimental 'Good Energy Taxi' onto the streets of Auckland. At the time, Tequila's main brains Ross Howard said the motorised version of a karma bank was a bit of a double whammee, with the experiential element meaning a range of Kiwis came into contact with the taxi—either in person or via social media—and the footage taken from inside the cab being made into a short documentary that captured some of the Kiwi good sorts. And now you can check that documentary out.

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Meet DAN: TBWA fuses digital arms, gets call-up to be global UX hub

  • Digital
  • July 13, 2012
  • StopPress Team
Meet DAN: TBWA fuses digital arms, gets call-up to be global UX hub

Following the worldwide unification of TBWA’s digital operations into the Digital Arts Network (DAN), Whybin\TBWA has announced that its digital consultancies Tequila and Shift have officially been melded into DAN\Auckland. And in a coup for the local agency, the Auckland arm was chosen to build DAN’s user experience (UX) lab, the network’s global centre of excellence for digital user experience design.

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It’s payback time: Tequila\ and ANZ deliver pecuniary justice, vanquish IOUs with Facebook app

  • Digital
  • June 26, 2012
  • Ben Fahy
It’s payback time: Tequila\ and ANZ deliver pecuniary justice, vanquish IOUs with Facebook app

Using your phone as a payment device is something that’s been talked about for years but rapidly increasing smartphone uptake means it is now starting to come to fruition in New Zealand. ASB and TSB have recently come out with updated mobile payment technology, and plenty of other companies like Swipe HQ, Google and MasterCard have their own iterations hoping to render the wallet an anachronism. Now ANZ has upped its activity in this space as well with a Facebook campaign by Tequila\ that aims to drive new registrations for its goMoney iPhone app.

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Jump in my karma: Mercury's Good Energy Taxi hits the streets to promote good deeds

  • Advertising
  • May 9, 2012
  • Ben Fahy
Jump in my karma: Mercury's Good Energy Taxi hits the streets to promote good deeds

First Mercury and TBWA\ talked the Good Energy talk in February with the launch of a big TVC featuring Tiki Taane and his version of 'Over the Rainbow'. And it's backed that feelgood brand sentiment up in meat space as well, with all proceeds from downloads of the song going to Starship Foundation and a 'good samaritan' social experiment on the side of the road that showed how helpful Kiwis are. Now it's taking the karma bank concept to the city streets with the Good Energy Taxi, where rides are paid for by good deeds rather than cash. 

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Virtual good with virtual goods: Tequila\ goes social for ANZ's Poppy Day Appeal

  • Advertising
  • April 19, 2012
  • Ben Fahy
Virtual good with virtual goods: Tequila\ goes social for ANZ's Poppy Day Appeal

In what's being called a world first, Tequila\ is taking ANZ Bank’s fundraising campaign for the RSA into the realm of social media by allowing Kiwis to donate funds to the Poppy Day Appeal via SMS and rebadging their Twitter avatars with the familiar poppy icon in the corner.

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On a mish and a prayer: 2degrees and TBWA\'s deep impact

  • Ad Impact
  • March 26, 2012
  • Ben Fahy
On a mish and a prayer: 2degrees and TBWA\'s deep impact

2degrees and TBWA\ claimed victory in the March 2011 edition of Colmar Brunton's Ad Impact Award with its animated ‘Bruce & Brian’ spot. And it's come out on top again with a brand ad that trumpets the continuation of 'the 2degrees Mission'.

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Huggies and OHBaby! get out the tracing paper for personalised magazines campaign

  • Digital
  • March 19, 2012
  • Ben Fahy
Huggies and OHBaby! get out the tracing paper for personalised magazines campaign

As Tequila\'s creative director Ross Howard wrote in a past issue of NZ Marketing, there's a fine line between creative theft and creative inspiration. And a recent release from Kimberley-Clark's Huggies brand about a campaign offering new parents personalised OHBaby! magazines got us wondering about the rather thorny issue of creative IP. 

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Tiki Taane's good energy

  • Advertising
  • February 27, 2012
  • Cath Winks
Tiki Taane's good energy

Mercury Energy is celebrating New Zealand's "good energy" in its latest TVC. Tiki Taane has that in spades, and has happily lent his talent to the ad, which was made by TBWA\Tequila, with the Always On My Mind singer recording a new version of Over the Rainbow and donating all proceeds from the sale of it to Starship Hospital. What a good country!

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'Drop and give me 20 clicks' wins RappTribal BollyAward

  • Advertising
  • November 27, 2011
  • Cath Winks
'Drop and give me 20 clicks' wins RappTribal BollyAward

RappTribal, part of the DDB Group NZ, win the November BollyAward for their client, SkyTV. The banner/takeover ad encouraged users to click to their hearts content with comments from the drill sergeant egging them on.

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TVNZ and Tequila\ go grandstanding with RWC-themed social TV innovation

  • Digital
  • October 18, 2011
  • Ben Fahy
TVNZ and Tequila\ go grandstanding with RWC-themed social TV innovation

In a world where the internet is rarely more than an arm's length away, broadcasting is becoming increasingly social. TVNZ's youth channel U claimed to offer New Zealand's first technology-based integration of social media into TV with its U Live Facebook application and, as part of its Rugby World Cup 'One Love' campaign, TVNZ is tapping into the 'second screening' trend once again with Grandstand, "a pioneering web-based chat-room" built by Tequila\. 

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TBWA\ and 2degrees wake the sleeping giant in Next Top Model, as MediaWorks trumpets solid June

  • Advertising
  • July 8, 2011
  • Ben Fahy
TBWA\ and 2degrees wake the sleeping giant in Next Top Model, as MediaWorks trumpets solid June

MediaWorks has been in the news a bit recently, with the unexpected departure of its TV wunderkind Jason Paris and continuing discussion about the sizable debts of its owner Ironbridge. But it's not all bad: its two-channel strategy appears to be paying off in terms of share, ad revenue is up and general manager of integration Melanie Reece says the "sleeping giant" of branded content and product placement is starting to wake up, as evidenced by the success of New Zealand's Next Top Model and the inclusion of new sponsors like 2degrees into the show. 

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Goodbyes, hellos and well dones...

  • Advertising
  • April 20, 2011
  • StopPress Team
Goodbyes, hellos and well dones...

...as Kerry Smith is farewelled; Tequila finds its new general manager after a lengthy search; Mango adds three new fruits; and one of The Sweet Shop's directors gets the nod for his film to premiere at the Cannes Film Festival. 

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ASB's departure leads to digital comings, creative goings and a new focus for TBWA\

  • Advertising
  • July 26, 2010
  • Ben Fahy
ASB's departure leads to digital comings, creative goings and a new focus for TBWA\

The big news in agency land recently has been the large ASB related cloud hovering in the TBWA\ atmosphere. And it's just experienced some more inclement weather after its creative director Guy Roberts and his creative partner Corey Chalmers decided to up sticks and head across to Droga5. But as TBWA chief executive Dave Walden says in his inimitable style: "You've got to look at the silver lining in every fucking cloud". And the silver lining on this one is the promotion of digital guru Ross Howard to creative director of Tequila\ as part of an explicit decision to up the agency's digital ante.

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Will doing be the undoing of craft?

  • Advertising
  • March 24, 2010
  • Michael Goldthorpe
Will doing be the undoing of craft?

So I’m 32, I’ve been an advertising creative for almost a decade and I’m beginning to feel old. Worse still, I’m running scared. It’s the ‘kids these days’. Seems like they can do anything.

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