Auckland’s Rush Digital Interactive, specialists in games, graphics, augmented reality and apps, has teamed with Saatchi & Saatchi to create an arena that pits players from Auckland against rivals more than 1000km away. The game will be played out at Auckland’s ASB Tennis Centre and Christchurch’s Wilding Park as the ASB Classic tournament approaches.
Heineken is giving two lucky people the chance of enjoying the 2014 Heineken Open tennis action from a specially designed pop-up apartment overlooking centre court at ASB Tennis Arena. The competition has been launched on the Heineken Live website as part of an eight-week promotional campaign that will lead into the tournament’s 6 January commencement date. PLUS: read which brands have come onboard to sponsor the Heineken Open and the ASB Classic this year.
Heineken has been sponsoring New Zealand’s premier men’s tennis tournament, the Heineken Open, for 12 years. And that relationship is set to continue until at least 2013, after it renewed its sponsorship agreement with Tennis Auckland for three more years.