We’ve seen the banks gunning for new customers after a big merger. Now, after Vodafone’s $840 million takeover of TelstraClear was cleared by the Commerce Commission yesterday, it’s time for the telcos to have some fun, with Telecom running a full-page print ad today riffing on TelstraClear’s slogan.
The big news yesterday in the business world was that Vodafone had put in an offer to buy TelstraClear for $840 million in an effort to better compete with Telecom in the corporate and fixed line space. There’s plenty of water to go under the bridge before the deal is approved and, as you’d hope with a merger of this size (and with a restraint of trade clause written into the contract for Telstra), the decision is expected to take a few months. So if it does go ahead, what will that mean for TelstraClear’s existing agency partners?
One of the unintended consequences of a natural disaster like the Christchurch earthquake has been a reaffirmed belief in human decency. There were, of course, the expected low-life opportunists trying to take advantage of the situation, but the vast majority of New Zealanders seem to have dug deep and tried to do what they could to help. While claims of ‘quake washing’ have already surfaced, it’s difficult to criticise members of the marcomms community who have decided to harness their communications skills to launch and run a range of worthy fundraising initiatives. And the Bands4Hope campaign is a good example of this industry cohesion.
This week on the telly, the battle of the supermarkets heats up, with Countdown still gobbling up all of ONE’s weekday 6.10pm news spots and New World: the musical going live. Also of note, an amazing spot (and an amazing lead man) for Blind Week, the Interislander gets summery, Hyundai revs up a new one, Nescafe starts up a new rewards programme, New Zealand Post toys with the emotions to get the people primed for Christmas, and the latest feelgood instalment of TelstraClear’s nationwide journey hits the screens.
Three top Australian telecommunications companies have promised to be more truthful in their advertising. What a novel idea.
In an effort to stamp out dubious and misleading claims in the telco industry, Telstra, Vodafone and Optus have assured the Australian Competition and Consumer Commission (ACCC) that they will improve their …