Earlier this week, a customer service survey showed Kiwi consumers are voting with their feet when businesses don’t meet their expectations. And another customer service survey, the KiwiHost/JRA Customer Service Pulse, shows those expectations now involve organisations responding to their concerns much faster than they have in the past.
After analysing the visual searches and choices of more than 1.5 million creative professionals around the world and reviewing thousands of tearsheets, commercials and other websites to discover trends, the global creative research team at Getty Images has produced some rather revealing white papers that show how the kinds of imagery used in marketing material in the technology and telecommunications, pharmaceutical and financial sectors has evolved in recent years.