While most VR games ask users to lose themselves in the experience, FCB’s latest creation for NZ Fire Service makes doing so a life or death situation. We talk to FCB’s Matt Barnes, lead creative for the Escape My House project on how the technology’s immersive realism can help change behaviour for good.
From apathy to empathy: The thinking behind NZ Fire Service’s virtual reality evacuation—UPDATED
Tech fit: Noel Leeming lends a hand to Fitbit amateur
Noel Leeming is continuing its focus on customer service in a new TVC by FCB and production company Fish and Clips, which shows a young woman being taught how to benefit from her Fitbit.