True's head of strategy and planning, Janisa Parag, outlines four cultural currents from SXSW she believes will drive change in our market today.
Marketing, advertising & media intelligence
DDB’s Liz Richards and Nick Dellabarca are in Austin at SXSW 2016, and they sent through a few outtakes from the past few days.
Google driverless cars have suffered the first significant blow, with one of its fleet making headlines for a crashing into a bus.
In some ways, smartphones are a strange product. We all use them differently, and have different expectations as to their performance, yet most of us buy one of just a handful of models that all do pretty much exactly the same thing. But what if you want something different? What if you want something distinctly you? Well, here are some phones for particular people that fulfill a particular need.
Customisable shoes have been around for a while now and they don't come cheap. But a US company called ShiftWear has taken it to the next level by creating kicks that can be instantly updated in their design, with an e-ink display that can show detailed artwork or animations of the wearer's choice beamed straight from the wearer's smartphone.
Depending on your viewpoint, Facebook is set to get either creepier or more effective because the social media giant has announced the introduction of photo recognition to its popular Messenger app.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
To draw attention to the tech underpinning the headlights of its new A4 model, Audi has launched an innovative piece of outdoor advertising that picks up on pedestrians and illuminates them while they are crossing the road. In addition to illustrating the mobility of the lights in the system, the activation also serves to make those crossing the road more visible when the streets are dark.
We've seen a few clever queue hacking campaign ideas in recent years, from Samsung's Smartphone Line to Spark's Emoji Queue. And Spark's employed 3D printing technology for what it's calling the world's smallest queue for the world's biggest phone launch.
Humans regularly pay for having their photo taken (when it's horrible and it gets posted on social media, or when looking back and wondering why you ever thought that hairstyle was a good choice). But, following on from a tease at its I/0 event, Google decided to let people pay with a photo to promote the enhanced search functionality of its upgraded Photos app.
Since Google was first launched, Larry Page has shown his inner prankster through quirky doodles, elaborate April Fools' jokes and a slew of Easter Eggs. And, despite the seriousness of his latest message on the launch of Alphabet, it still came with a sneaky touch of Google's humour.
Blunt – the Kiwi makers of “The World’s Best umbrellas” – have paired up with Tile, the location-tracking device from Silicon Valley, to produce the first “unlosable umbrella”. Does this mean it’s less cursing and frustration on a rainy day, or just another thing that’s wirelessly tethering you? PLUS: a look at how geo-location technology straddles the line between being useful and a little creepy.
Standing for input/output and “Innovation in the Open”, the annual Google I/O developer conference explores the latest in technology, web, and mobile. Held at San Francisco, this year’s event sees some major upgrades to Google’s Android platform, new projects from the ATAP team, and some nifty VR.
Wellington's wide array of promotional activities have helped to greatly increase visitor numbers to the capital, both domestically and from Australia. Now it's trying to get some of our neighbours to think about staying for longer with the Wellington Works digital campaign.
Since its launch only two years ago, Wellington-based tech start-up Showcase Workshop has grown quickly, picking up major Kiwi clients such as Spark, NZTE, Z Energy and The Warehouse, and now the company is expanding into Europe after winning a new client in Vodafone UK.
At a time when Spark's Digital Ventures unit is currently trialling a SmartHome system with a view to launch it in the market in early 2015, we are stepping ever closer to a time when our homes become automated entities that respond to what we are doing and where we are. So, in an effort to see what all the hype is about, Vanilla Brief director Ben Slater recently underwent a smarthome trial.