articles tagged 'tech'

Strong cultural currents pervade SXSW 2018: From tech gimmickry to social purpose

  • Voices
  • March 20, 2018
  • Janisa Parag
Strong cultural currents pervade SXSW 2018: From tech gimmickry to social purpose

True's head of strategy and planning, Janisa Parag, outlines four cultural currents from SXSW she believes will drive change in our market today.

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DDB @ SXSW: Liz Richards and Nick Dellabarca share a few soundbites

  • SXSW
  • March 16, 2016
  • Liz Richards and Nick Dellabarca
DDB @ SXSW: Liz Richards and Nick Dellabarca share a few soundbites

DDB’s Liz Richards and Nick Dellabarca are in Austin at SXSW 2016, and they sent through a few outtakes from the past few days.

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Driverless cars as smart as bad drivers

  • PopPress
  • March 3, 2016
  • StopPress Team
Driverless cars as smart as bad drivers

Google driverless cars have suffered the first significant blow, with one of its fleet making headlines for a crashing into a bus.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Some very particular phones for your very particular needs

  • Mobile
  • December 17, 2015
  • Henry Oliver
Some very particular phones for your very particular needs

In some ways, smartphones are a strange product. We all use them differently, and have different expectations as to their performance, yet most of us buy one of just a handful of models that all do pretty much exactly the same thing. But what if you want something different? What if you want something distinctly you? Well, here are some phones for particular people that fulfill a particular need.

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If the shoe fits, watch it: ShiftWear's animated, customisable kicks

  • PopPress
  • December 17, 2015
  • Elly Strang
If the shoe fits, watch it: ShiftWear's animated, customisable kicks

Customisable shoes have been around for a while now and they don't come cheap. But a US company called ShiftWear has taken it to the next level by creating kicks that can be instantly updated in their design, with an e-ink display that can show detailed artwork or animations of the wearer's choice beamed straight from the wearer's smartphone.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Putting the face in Facebook

  • PopPress
  • November 12, 2015
  • Joshua Riddiford
Putting the face in Facebook

Depending on your viewpoint, Facebook is set to get either creepier or more effective because the social media giant has announced the introduction of photo recognition to its popular Messenger app.

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Illuminated pedestrians

  • PopPress
  • October 15, 2015
Illuminated pedestrians

To draw attention to the tech underpinning the headlights of its new A4 model, Audi has launched an innovative piece of outdoor advertising that picks up on pedestrians and illuminates them while they are crossing the road. In addition to illustrating the mobility of the lights in the system, the activation also serves to make those crossing the road more visible when the streets are dark.

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Spark maximises attention by minimising dimensions with 3D printed queue

  • Tech
  • September 17, 2015
  • Henry Oliver
Spark maximises attention by minimising dimensions with 3D printed queue

We've seen a few clever queue hacking campaign ideas in recent years, from Samsung's Smartphone Line to Spark's Emoji Queue. And Spark's employed 3D printing technology for what it's calling the world's smallest queue for the world's biggest phone launch.

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Will work for food

  • PopPress
  • August 27, 2015
  • StopPress Team
Will work for food

Humans regularly pay for having their photo taken (when it's horrible and it gets posted on social media, or when looking back and wondering why you ever thought that hairstyle was a good choice). But, following on from a tease at its I/0 event, Google decided to let people pay with a photo to promote the enhanced search functionality of its upgraded Photos app.

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Larry Page hasn't lost his sense of humour

  • PopPress
  • August 13, 2015
  • StopPress Team
Larry Page hasn't lost his sense of humour

Since Google was first launched, Larry Page has shown his inner prankster through quirky doodles, elaborate April Fools' jokes and a slew of Easter Eggs. And, despite the seriousness of his latest message on the launch of Alphabet, it still came with a sneaky touch of Google's humour.

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Blunt's trackable umbrellas and the utility/creepiness of geo-location

  • Tech
  • June 12, 2015
  • Johan Chang
Blunt's trackable umbrellas and the utility/creepiness of geo-location

Blunt – the Kiwi makers of “The World’s Best umbrellas” – have paired up with Tile, the location-tracking device from Silicon Valley, to produce the first “unlosable umbrella”. Does this mean it’s less cursing and frustration on a rainy day, or just another thing that’s wirelessly tethering you? PLUS: a look at how geo-location technology straddles the line between being useful and a little creepy.

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Keepin' an I/O on the future: a look at the Goog's latest tricks

  • Tech
  • June 4, 2015
  • Johan Chang
Keepin' an I/O on the future: a look at the Goog's latest tricks
Maxime Rafalimanana / Flickr

Standing for input/output and “Innovation in the Open”, the annual Google I/O developer conference explores the latest in technology, web, and mobile. Held at San Francisco, this year’s event sees some major upgrades to Google’s Android platform, new projects from the ATAP team, and some nifty VR.

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Touchcast campaign attempts to lure more Australians to Silicon Welly

  • Advertising
  • March 26, 2015
  • StopPress Team
Touchcast campaign attempts to lure more Australians to Silicon Welly

Wellington's wide array of promotional activities have helped to greatly increase visitor numbers to the capital, both domestically and from Australia. Now it's trying to get some of our neighbours to think about staying for longer with the Wellington Works digital campaign.

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Wellington tech start-up Showcase Workshop expands into the UK

  • Didge
  • September 10, 2014
  • Damien Venuto
Wellington tech start-up Showcase Workshop expands into the UK

Since its launch only two years ago, Wellington-based tech start-up Showcase Workshop has grown quickly, picking up major Kiwi clients such as Spark, NZTE, Z Energy and The Warehouse, and now the company is expanding into Europe after winning a new client in Vodafone UK.

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Don't invite the Jetsons over for dinner just yet

  • Opinion
  • August 21, 2014
  • Ben Slater
Don't invite the Jetsons over for dinner just yet

At a time when Spark's Digital Ventures unit is currently trialling a SmartHome system with a view to launch it in the market in early 2015, we are stepping ever closer to a time when our homes become automated entities that respond to what we are doing and where we are. So, in an effort to see what all the hype is about, Vanilla Brief director Ben Slater recently underwent a smarthome trial.

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