Browsing: TBWA\TEQUILA\

News
Tiki Taane’s good energy
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Mercury Energy is celebrating New Zealand’s “good energy” in its latest TVC. Tiki Taane has that in spades, and has happily lent his talent to the ad, which was made by TBWA\Tequila, with the Always On My Mind singer recording a new version of Over the Rainbow and donating all proceeds from the sale of it to Starship Hospital. What a good country!

News
Catalogues 2.0: TBWA\Tequila brings Super Rugby sales to life with interactive trickery
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Last year, TBWA’s executive creative director Andy Blood predicted the future of the industry and, in something of a mission statement for the agency following the loss of ASB, said it was all about bringing the creative ideas of the advertising world closer to the utility now offered by digital technology. Well, that’s what TBWA\Tequila has done with a cool new interactive video catalogue for adidas’ Super Rugby merchandise.

News
‘C + C magic factory’ joins TBWA\
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In yet another New Zealand case of returning prodigals, the creative duo of Connan James and Craig Farndale, who announced they were going free range in July after their contract with Saatchi & Saatchi came to an end, have taken up roles as creative directors at TBWA\TEQUILA.

News
Fraser focuses on small screen for Freeview
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It’s a long way from the Sundance Film Festival, but, hey, a man’s gotta eat, so big directorial gun Toa Fraser has decided to take on his first ever advertising project, a series of new commercials for Freeview and TBWA\TEQUILA.

News
TBWA\ embark on Starship enterprise
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Following a competitive pitch, TBWA\TEQUILA\ has announced a new relationship with The Starship Foundation, further cementing the charitable work it has been doing with Mercury Energy and ASB, which are both five star sponsors of the foundation.

Opinion
What I Digged at Webstock
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Last week I was lucky enough to spend a day soaking up the latest digital wizardry at Webstock 2010. My plan was to get a better understanding of all things digital to help us do even better digital work.