Browsing: TBWA\

News
TVCs of the Week: 5 November
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Bell Tea’s historic arm-related journey, H Brothers keeps it cool, Kiwirail heads for the country, Lotto honours the chilly bin for summer and the Axis Awards shares the love.

News
Trade Me takes to TV with focus on new goods, therapy possibly required after seeing naked fat man on bike
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Trade Me kicked off back in 1999 when Sam Morgan saw an unmet need for an online marketplace selling used goods. That’s largely still how consumers see it. But around 40 percent of its listings are new goods, so it is aiming to draw attention to that aspect of its business in the lead up to Christmas with a campaign via Whybin\TBWA featuring naked fat men, well-coiffed dogs and apparent rectal probes.

News
Plastic Apple
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Apple found plenty of success when it added some colour to its iPods. And while some think Steve Jobs would be rolling in his grave over the company’s shift to cheaper handsets, that’s where the company is headed after it announced the launch of the iPhone 5C and iPhone 5S. And it’s released an ad via TBWA\ to promote its colourful models.

Movings/shakings
Movings/Shakings: 4 September
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A couple of senior departures from DDB, an addition at DraftFCB, Julie Elstone joins Waitemata Films, Charles Miller takes the reins at Mailshop, Belowtheline shows its stripes at APPA and announces new clients, Siobhan Keogh joins Datacom, Voice Brand Agency opens up in Oz, InMobi announces a new Australia/New Zealand leader and Ecoya chooses a new PR agency.

News
2degrees shifts to Special
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TBWA\ has been in the trenches with 2degrees since it started in 2009. But that fruitful relationship has come to an end, with Special Group coming out on top after a competitive pitch.

News
37 agencies get All of Government tick, but two big omissions and design additions raise concerns
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Over the past year or so, the Ministry of Business, Innovation and Employment has been on a mission to assemble a panel of trusted advertising soldiers to join its army, just as it has done with a range of other suppliers. After a bit of a delay, it released the longlist in February. And now the final list has been released, with 37 agencies in the mix. But not everyone’s happy with the end result, or the process used to create it.

News
Would they lie to you? TBWA\ puts senior agency folk to the test for Effies campaign
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There are many people in this world who assume those who work in the field of advertising are basically paid liars. But are they really? As part of a campaign to drum up interest in the Effies, TBWA\ has attempted to find out by filming a host of senior agency folk taking a lie detector test. And, as you’d expect, the results make for very entertaining and enlightening viewing.

News
TVCs of the Week: 9 July
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After scanning the nation’s big and small data, the GCSB has decided that The Co-operative Bank’s ode to profits, Pio’s multiple personality disorder and ANZ’s moments of clarity are this week’s worthy winners.

Movings/shakings
Eleven minus one: Bennett goes it alone, TBWA\ shifts PR focus
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There’s been plenty of change at TBWA\ over the past few months, with Todd McLeay and Toby Talbot coming on board to take over from David ‘I’m not fucking retiring’ Walden and Andy Blood. And now there’s some more change, with Eleven PR’s founder and managing partner Kelly Bennett leaving to set up his own corporate public relations business.

News
Tea leaves settle nicely for Whybin\TBWA
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It missed out on the big Foodstuffs account recently, but the new executive team at Whybin\TBWA has chalked up a welcome win after being appointed as the new creative and strategic agency for the Bell Tea & Coffee Company’s (BTCC) stable of tea brands.

News
Big man, big life: Dave Walden’s lifetime achievement award video
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Whybin\TBWA’s David Walden was honoured for his long—and entertaining—career in advertising on Thursday night at the Axis awards. So have a gander at this video to see what the people he has worked with over the years, like Andy Blood, ASB’s Barbara Chapman (who debunks a few myths), Roy Meares and Mike Hutcheson, had to say about the quintessential ad man, charming rogue and renowned restaurant-goer.

News
The building of ANZ’s uber-track
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Despite the prevalence of high-tech devices, slot-car sets still retain their almost retro allure and TBWA\ and Match Photography took seven hours to construct a rather large track in a living room for ANZ’s latest print ad, as this behind-the-scenes clip shows.

News
Horse’s Mouth: Andy Blood
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After nine years at TBWA\, Andy Blood, one of the industry’s most awarded, respected and well-liked creative directors, is handing the reins to Toby Talbot. How’s that for disruption.

Movings/shakings
TBWA\ gets the Kane
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After seven years with DDB Group, and three in the role of experiential creative director, Steve Kane has taken a role as “a senior, multi-faceted creative director” at Whybin\TBWA, where he will work under executive creative director Andy Blood.

Movings/shakings
Walden begins hunt for successor, but he’ll ‘be around for a few Christmas parties yet’
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When David Walden left the relative safety of the multinationals to set up the Auckland office of Whybin\TBWA back in 1997, there were more than a few doubters predicting its swift demise or claiming it would simply be a postbox for the international network. Those doubters were wrong, of course, and the agency has become firmly ensconced in the upper echelons. But he’s not going to be around forever, and Walden, one of the most enigmatic characters in the ad industry, is making preparations to hand over the reins. PLUS: Vincent Heeringa’s NZ Marketing profile republished.

News
Attack of the mores: ANZ zeroes in on customer benefits as transition campaign reaches its conclusion
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TBWA\ has been cranking out the work for ANZ since ‘The Announcement’ of the new—and, if you believe the ads, improved—bank. And, with plenty at stake, it’s no surprise that no expense has been spared and the doctor has been well and truly gone for. And now it has moved into the final phase of the campaign to show what products and services it can now offer its customers.

News
The Mentalist returns to talk up ANZ’s new twosome
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The trusty Huntaway took the departure of the National Bank brand in his stride, and last night saw the launch of the first brand campaign for the new ANZ since the big announcement was made a few weeks back, with a Kiwi-specific cameo from Aussie actor Simon Baker back in character as The Mentalist’s Patrick Jane. And while we’re impressed with his use of two tea bags, a classic trick used by tea-nerds who like a stronger brew without the ‘nyertch’ factor of tannins, we fear our fictional friend may be stretching the truth a little.

News
In with the blue: ANZ and TBWA\ bank on the power of two—UPDATED
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The fusing of two financial entities that between them have nearly half of the population on their books is a massive—and massively complicated—task, both logistically in terms of back-end systems and emotionally in terms of assuaging customers’ fears through communications. It’s been in the planning for a while, of course, and in response to yesterday’s official announcement that ANZ would be phasing out the National Bank over the next two years, Whybin\TBWA is about to launch a big integrated campaign that “heralds the start of a new era for ANZ and reassures customers they will be getting the best of both worlds”.

News
TBWA\ strikes again with 100% Pure Ad Impact
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TBWA’s ‘The Mission Continues’ for 2degrees took the annual Colmar Brunton Ad Impact award, and it’s continued its winning streak by claiming victory in the August round for its 100% Middle-earth campaign for Tourism New Zealand.