articles tagged 'TBWA'

2degrees indulges in some subtle Aussie baiting

  • Advertising
  • June 7, 2013
  • StopPress Team
2degrees indulges in some subtle Aussie baiting

To promote the fact that 2degrees customers on a Carryover Plan can call and text their Aussie mates at no extra cost, the cheeky telco has released an ad via TBWA that details the similarities between the two countries. But it still manages to stoke the trans-Tasman coals with a Troy McClure-esque disclaimer at the end.

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Hertz honoured, 2degrees appoints interim leader

  • Obituary
  • April 3, 2013
  • StopPress Team
Hertz honoured, 2degrees appoints interim leader

As the recovery mission for the submerged plane thought to be holding the bodies of Eric and Kathy Hertz kicks into gear, tributes are flowing for the 2degrees chief executive—and plans have been put in place by the company to continue his mobile mission.

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Mercury takes step in more useful direction with Good Energy Monitor—UPDATED

  • Marketing
  • April 2, 2013
  • Ben Fahy
Mercury takes step in more useful direction with Good Energy Monitor—UPDATED

Despite the huge amount of customer data energy companies have at their disposal, not many of them have used that data well to create useful tools for customers to manage their power consumption. Some might say that's because it's in the interests of energy companies for their customers to use more energy, even though it might not be in the best interests of society as a whole. But following in the footsteps of Powershop's useful online usage meters and hints on how to reduce consumption, Mercury Energy has also come to the utility party with a new product called the Good Energy Monitor, or GEM.

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Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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Movings/Shakings: 4 March

  • movingsshakings
  • March 4, 2013
  • StopPress Team
Movings/Shakings: 4 March

TBWA\ welcomes more new blood, Brendan Hewitt gets the nod as a rising media star, Marlen Smith pushes the CAANZ advertising barrow, Beat gets growing and Hotwire launches new analytics tool.

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How to build the TVNZ OnDemand app

  • Media
  • February 28, 2013
  • Sim Ahmed
How to build the TVNZ OnDemand app

Digital Arts Network's Ross Howard talks about the year-long development of TVNZ's OnDemand app, building an in-app advertising platform, and the possibilities of integrating major social elements into the product in the near future.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

TVNZ launches OnDemand iPhone and iPad app (finally!)

  • Media
  • February 26, 2013
  • Sim Ahmed
TVNZ launches OnDemand iPhone and iPad app (finally!)

It's been more than a year in the making, but TVNZ has finally launched its OnDemand app for iOS, meaning Shortland Street and Seven Sharp is now viewable across iPhone and iPad.

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TBWA\ adds a couple more creatives to the coterie

  • Advertising
  • February 22, 2013
  • StopPress Team
TBWA\ adds a couple more creatives to the coterie

It's all go at TBWA\ at the moment, with Todd McLeay set to step into the big shoes of Dave Walden soon and Toby Talbot set to take over from Andy Blood in March. And, following on Steve Kane's shift, it's added two more DDB scalps, with Lisa Fedyszyn and Jonathan McMahon joining as creative directors.

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TVCs of the Week: 15 January

  • TVC of the Week brought to you by Pluk
  • January 15, 2013
  • Ben Fahy
TVCs of the Week: 15 January

There still seem to be a few holiday tumbleweeds out there in marcomms land, but we managed to find a few contenders, with TVNZ's colourful Seven Sharp promo, Animates' accurate Doomsday prediction and nzgirl's raunchy 'regretgasm' spot featuring in the year's first round.

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TVCs of the Week: 4 December

  • TVC of the Week brought to you by Pluk
  • December 4, 2012
  • Ben Fahy
TVCs of the Week: 4 December

YWCA's turning of the tables, Igloo's double Ohs, 2degrees' Christmas push and Telecom's mistaken identity get the vote this week.

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Colenso and DDB top Kiwi league tables as first Spikes Asia shortlists announced

  • Advertising
  • September 18, 2012
  • StopPress Team
Colenso and DDB top Kiwi league tables as first Spikes Asia shortlists announced

The 'Cannes of the South' kicked off over the weekend and the first blast of shortlists from Spikes Asia has been announced, with Colenso BBDO and DDB Group on top in terms of Kiwi agencies.

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Eleven PR takes Aussie accolade, gets set to conquer other foreign lands

  • PR
  • September 18, 2012
  • StopPress Team
Eleven PR takes Aussie accolade, gets set to conquer other foreign lands

New Zealand is a nation built on exports, and historically they've come from the primary sector. All going to plan, the country will be exporting more of its IP in the future and that's what Eleven PR, which was established in New Zealand, launched in Australia less than two years ago and won the PR agency of the year award at last week's Mumbrella Awards, is planning to do.

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TVCs of the Week: 28 August

  • TVC
  • August 28, 2012
  • Ben Fahy
TVCs of the Week: 28 August

Another bumper edition of TVCs of the Week, with Tourism New Zealand, Unitec, AUT, Lotto, Telecom and Pak 'n' Save making it on to the (extended) dais.

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TBWA\ stamps its fantastical mark on New Zealand with 100% Middle-earth

  • Advertising
  • August 24, 2012
  • Ben Fahy
TBWA\ stamps its fantastical mark on New Zealand with 100% Middle-earth

The 100% Pure New Zealand campaign is now in its 13th year, is held up as a master-class in tourism marketing and has helped turn New Zealand into one of the strongest country brands in the world. And Tourism New Zealand is aiming to replicate the international influx of visitors following The Lord of the Rings trilogy with the release of a new global campaign by the Sydney and Auckland offices of Whybin\TBWA and Curious Film that "invokes the magic of Middle-earth".

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Perennial performers Colenso and DraftFCB on top of Effie finalist table, BC&F and DDB hot on their heels

  • Advertising
  • August 24, 2012
  • Ben Fahy
Perennial performers Colenso and DraftFCB on top of Effie finalist table, BC&F and DDB hot on their heels

As the bean counters might say, if advertising doesn't improve the bottom line, it's really just art. And expensive art at that. And the agencies that improved their clients' businesses the most this year have been announced, with perennial Effie performers Colenso BBDO and DraftFCB on top with 22 and 16 finalists respectively, followed by the bolter Barnes, Catmur & Friends on ten and DDB on nine.

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Meet DAN: TBWA fuses digital arms, gets call-up to be global UX hub

  • Digital
  • July 13, 2012
  • StopPress Team
Meet DAN: TBWA fuses digital arms, gets call-up to be global UX hub

Following the worldwide unification of TBWA’s digital operations into the Digital Arts Network (DAN), Whybin\TBWA has announced that its digital consultancies Tequila and Shift have officially been melded into DAN\Auckland. And in a coup for the local agency, the Auckland arm was chosen to build DAN’s user experience (UX) lab, the network’s global centre of excellence for digital user experience design.

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