To promote the fact that 2degrees customers on a Carryover Plan can call and text their Aussie mates at no extra cost, the cheeky telco has released an ad via TBWA that details the similarities between the two countries. But it still manages to stoke the trans-Tasman coals with a Troy McClure-esque disclaimer at the end.
Marketing, advertising & media intelligence
As the recovery mission for the submerged plane thought to be holding the bodies of Eric and Kathy Hertz kicks into gear, tributes are flowing for the 2degrees chief executive—and plans have been put in place by the company to continue his mobile mission.
Despite the huge amount of customer data energy companies have at their disposal, not many of them have used that data well to create useful tools for customers to manage their power consumption. Some might say that's because it's in the interests of energy companies for their customers to use more energy, even though it might not be in the best interests of society as a whole. But following in the footsteps of Powershop's useful online usage meters and hints on how to reduce consumption, Mercury Energy has also come to the utility party with a new product called the Good Energy Monitor, or GEM.
TBWA\ welcomes more new blood, Brendan Hewitt gets the nod as a rising media star, Marlen Smith pushes the CAANZ advertising barrow, Beat gets growing and Hotwire launches new analytics tool.
Digital Arts Network's Ross Howard talks about the year-long development of TVNZ's OnDemand app, building an in-app advertising platform, and the possibilities of integrating major social elements into the product in the near future.
It's been more than a year in the making, but TVNZ has finally launched its OnDemand app for iOS, meaning Shortland Street and Seven Sharp is now viewable across iPhone and iPad.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
It's all go at TBWA\ at the moment, with Todd McLeay set to step into the big shoes of Dave Walden soon and Toby Talbot set to take over from Andy Blood in March. And, following on Steve Kane's shift, it's added two more DDB scalps, with Lisa Fedyszyn and Jonathan McMahon joining as creative directors.
There still seem to be a few holiday tumbleweeds out there in marcomms land, but we managed to find a few contenders, with TVNZ's colourful Seven Sharp promo, Animates' accurate Doomsday prediction and nzgirl's raunchy 'regretgasm' spot featuring in the year's first round.
YWCA's turning of the tables, Igloo's double Ohs, 2degrees' Christmas push and Telecom's mistaken identity get the vote this week.
The 'Cannes of the South' kicked off over the weekend and the first blast of shortlists from Spikes Asia has been announced, with Colenso BBDO and DDB Group on top in terms of Kiwi agencies.
New Zealand is a nation built on exports, and historically they've come from the primary sector. All going to plan, the country will be exporting more of its IP in the future and that's what Eleven PR, which was established in New Zealand, launched in Australia less than two years ago and won the PR agency of the year award at last week's Mumbrella Awards, is planning to do.
Another bumper edition of TVCs of the Week, with Tourism New Zealand, Unitec, AUT, Lotto, Telecom and Pak 'n' Save making it on to the (extended) dais.
The 100% Pure New Zealand campaign is now in its 13th year, is held up as a master-class in tourism marketing and has helped turn New Zealand into one of the strongest country brands in the world. And Tourism New Zealand is aiming to replicate the international influx of visitors following The Lord of the Rings trilogy with the release of a new global campaign by the Sydney and Auckland offices of Whybin\TBWA and Curious Film that "invokes the magic of Middle-earth".
Perennial performers Colenso and DraftFCB on top of Effie finalist table, BC&F and DDB hot on their heels
As the bean counters might say, if advertising doesn't improve the bottom line, it's really just art. And expensive art at that. And the agencies that improved their clients' businesses the most this year have been announced, with perennial Effie performers Colenso BBDO and DraftFCB on top with 22 and 16 finalists respectively, followed by the bolter Barnes, Catmur & Friends on ten and DDB on nine.
Following the worldwide unification of TBWA’s digital operations into the Digital Arts Network (DAN), Whybin\TBWA has announced that its digital consultancies Tequila and Shift have officially been melded into DAN\Auckland. And in a coup for the local agency, the Auckland arm was chosen to build DAN’s user experience (UX) lab, the network’s global centre of excellence for digital user experience design.