Special Group will soon be putting its mark on the ‘100% Pure New Zealand’ campaign after Tourism New Zealand appointed the agency to work on a project for it.
Browsing: TBWA
JustOne have been appointed by ANZ Bank to lead relationship marketing strategic projects across digital and direct channels.
TBWA\New Zealand is responding to the changing needs of clients and brands with the launch of a production arm called Bolt, led by production veteran Jodie Hari.
TBWA Auckland and Carlsberg have taken on the steak and cheese pie, by creating a unique version using Carlsberg ingredients, including yeast and malted barley.
TBWA Auckland has taken a unique approach to raising awareness for Bowel Cancer New Zealand by working with the country’s longest-running soap opera.
This week Woodstock, Vodafone and AMI get creative to announce a shift in direction.
When Boundary Road Brewery (BRB) re-launched its Chocolate Moose Chocolate Porter, it didn’t want the announcement to go unnoticed with a simple social media post, so it turned to TBWA and Robbers Dog to bring back the moose with an epic digital campaign.
The All Blacks may be preparing for the upcoming Lions tour but that’s not stopped them playing the hero in the streets of Tokyo for an AIG Japan ‘#TackleTheRisk’ campaign.
Glitter, sparkle, colour and sound took centre stage at this weekend’s Pride Festival in Auckland, and as an extension of its #HoldTight campaign launched earlier this month, ANZ debuted its light-up wristbands powered by Near Field Communication (NFC) technology.
Che Tamahori has called a day on his 21-year stint in his career by leaving the Digital Arts Network (DAN) to take up the role of general manager of user experience at Air New Zealand.
ANZ has been a major supporter of the LGBTI (lesbian, gay, bisexual, transgender and intersex) community over the last few years, most notably through the highly awarded ‘GAYTM’ campaign in 2015 and 2016 as well as its continued sponsorship of the Sydney Gay and Lesbian Mardi Gras and Auckland Pride Festival. Now, the bank is further concretising its commitment to the cause with a new spot drawing attention to the discomfort LGBTI couples often feel when holding hands in public.
TBWA is stripping everything right back as it launches Long White Vodka’s ‘Lovers of Less’ positioning. The new creative campaign, originally launched online over Labour Weekend, features a protagonist performing a monologue railing against the expectations in her life and championing simplicity.
Catherine Harris, currently at Saatchi & Saatchi Sydney, will cross the ditch to take on the role of managing director at TBWA Auckland in December. StopPress understands that current TBWA Auckland chief executive Andrew Scott will be leaving the agency to make way for Harris.
ANZ has launched its Apple Pay method in New Zealand with a dramatic new campaign co-created by TBWA\ ANZ New Zealand TBWA\ ANZ Australia.
Raise a glass to The Salvation Army, Holden New Zealand and Cigna New Zealand.
The Salvation Army launched a campaign today dubbed ‘The Unexpected Homeless’ via NZME and TBWA, leaving NZ Herald browsers struggling to find their way back ‘home’.
As visitors flocked to an exhibition, which displayed over-sized sculptures of hyper-real human beings, one boy looking downcast on the street was barely noticed, but this quickly changed.
The fifth and final awards ceremony for the 62nd Cannes Lions International Festival of Creativity 2015 concluded in the weekend with Clemenger BBDO and Cirkus Auckland taking home a gold and a bronze.
StopPress revealed a few weeks back that Whybin\TBWA’s executive creative director Dave King was departing (along with Jodi Willocks, who moved to Assignment) and it’s been announced he’s heading back to Australia to join Innocean Australia in the newly created role of executive creative director. Now chief executive Todd McLeay has confirmed that TBWA\ Melbourne creative director Andy Lish has stepped in to the breach in Auckland.
British artist Willard Wigan, who is renowned for his tiny sculptures, ventured to New Zealand recently as part of ANZ’s latest campaign. And this clip from TBWA\ and Kontent looks at what he got up to.
After leaving DDB for a stint in the UK, Toby Talbot stayed true to his word and returned to New Zealand, where he and Todd McLeay had the industry frothing at the mouth when they took over the Whybin\TBWA reins from David Walden and Andy Blood. Here’s what it loo
The lucky few travellers who were at Auckland airport this morning became the first people in the world to see Peter Jackson’s take on the dragon Smaug, which has been emblazoned across a Boeing 777-300. The 54-metre rendering of the creature, which was designed by Weta Digital, gives Kiwis a taste of what they can look forward to when The Hobbit: the Desolation of Smaug is released in cinemas on 13 December. But this wasn’t the only Hobbit-themed campaign to appear yesterday. Tourism New Zealand also unveiled the ‘Book of New Zealand,’ a giant pop-up book that showcases four of the film’s filming locations.
Catching a fast train isn’t quite the quickest way to get to another city — it would be far quicker if we could just walk through a door. French high speed rail service SNCF has brought this scenario to life with clever experiential marketing in a new campaign with TBWA Paris.
Bell Tea’s historic arm-related journey, H Brothers keeps it cool, Kiwirail heads for the country, Lotto honours the chilly bin for summer and the Axis Awards shares the love.
Another week of quality Kiwi TV work, with DB Export, Sky, Steinlager, Trade Me and Telecom getting special ribbons to wear on their blazers.
Trade Me kicked off back in 1999 when Sam Morgan saw an unmet need for an online marketplace selling used goods. That’s largely still how consumers see it. But around 40 percent of its listings are new goods, so it is aiming to draw attention to that aspect of its business in the lead up to Christmas with a campaign via Whybin\TBWA featuring naked fat men, well-coiffed dogs and apparent rectal probes.
The winners of the Spikes Asia Awards were announced overnight and the Kiwi agencies fared pretty well, with TBWA\ and DraftFCB winning Grand Prix awards in the Media and PR categories for Tourism New Zealand’s Middle-Earth Passport Stamp and Mini/SPCA’s Driving Dogs respectively, while DDB Group’s haul made it the third ranked agency in the region and Open (nee Naked) was the region’s top ranked media agency with its wins for Unitec.
Apple found plenty of success when it added some colour to its iPods. And while some think Steve Jobs would be rolling in his grave over the company’s shift to cheaper handsets, that’s where the company is headed after it announced the launch of the iPhone 5C and iPhone 5S. And it’s released an ad via TBWA\ to promote its colourful models.