Sixty-seven years is a long time to watch from the sidelines. So we’ve decided to step up. In a joint venture, NZ Marketing magazine, NZRetail, StopPress and The Register will enter the business market by installing our Gravy Train™ pie-warmers in every Uber cab.
There’s been an explosion of transport apps in the New Zealand market in the last 18 months, and many in the industry are saying the time for traditional taxi companies to get on board is now, before they find themselves on a long journey into oblivion with the meter running. So how has the taxi market changed? And will technology bring the industry kicking and screaming into the modern world?
London traffic became even more congested recently as 12,000 taxi drivers staged a protest by blockading various streets throughout the English capital. Their dissatisfaction finds its genesis in the expansion of Uber, an app that allows potential passengers to connect with nearby taxi drivers. We chatted to Roger Heale, the executive director of the the New Zealand Taxi Federation, about the potential of the same happening here. Updated with comments from Uber.
Auckland is currently in the midst of the kookiness that is Fringe, and as a sponsor of the festival, taxi media company Taxi Impact wanted to celebrate the creativity and originality on display with its Taxi Art Project, which asked entrants to plaster a taxi with whatever the hell they wanted. And Marcus Brill and Seth Zwart, with their submission ‘The People are the Artists’ was chosen as the winner.
New Zealand will soon welcome a big new player in the out-of-home sector, with media company Taxi Impact and a range of taxi companies—including the main taxi co-operatives under the Blue Bubble brand—agreeing to start displaying advertising on their vehicles in Auckland, Wellington and Christchurch.