With physical mail fighting a difficult fight against “electronic substitution” and potential cost-cutting measures at New Zealand Post have been in the news recently, the postal workers may be disgruntled. But the marketers shouldn’t be, because the Targeted Communications department has just launched a new website filled with insights and data that aims to help make targeting easier.
Browsing: targeted communications
Crunch go the numbers (this time in a good way) at NZ Post
New Zealand Post gets behind Marketing Association
New Zealand Post Targeted Communications has become a Principal Business Partner of the New Zealand Marketing Association (NZMA), marking a consolidation of their long-standing relationship.