The almost constantly shifting marcomms sands claim a few more victims, and StopPress is reeling from the staff carnage.
The magazine industry will be feeling somewhat chuffed and maybe a little relieved because, despite predictions to the contrary, in many cases magazine readership and circulation have grown over the last year, according to Nielsen’s year on year comparative results.
The latest Nielsen Media Research data for readership numbers in the 12 months ending March 2010 has been released, and so has the obligatory combination of excessive adjective use, trumpet blowing, chest beating, questions about the research methodology, some oft-times fairly creative use of statistics and, if you look at the image above this paragraph, funny pictures of people with very white teeth who smile when they read.
From left: Julian Andrews, Martin Bell, John Baker, Vincent Heeringa
Actually, that headline is only partially true: HB Media, creators of StopPress, NZ Marketing, Idealog and Good, has joined forces with Tangible Media, which publishes a range of magazines including Dish, NZ Retail and NZ Rugby World. And the new, award-winning media beast is set to become New Zealand’s largest independent publishing company.
Tangible Media has announced the launch of TO, the official magazine of the Tourism Industry Association New Zealand (TIA). The quarterly publication will be sent directly to TIA’s 1,500-plus member tourism operators and to major stakeholders in the industry.