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articles tagged 'Tangible'

The Year in Review: John Baker

  • Year in Review brought to you by Marsden Inch
  • December 26, 2013
  • StopPress Team
The Year in Review: John Baker

John Baker has helped bring a degree of collegiality and a sense of purpose to the Magazine Publishers Association in his role as chair and he's riding the content marketing wave as a publisher at Tangible Media. Here's his take on the year.

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Magazine readership and circ numbers a mixed bag, industry aims to change the conversation

  • Media
  • October 29, 2013
  • Ben Fahy
Magazine readership and circ numbers a mixed bag, industry aims to change the conversation

Once again, Nielsen's latest readership results and the ABC's circulation numbers don't make for particularly pleasant reading for the magazine sector, with all weeklies charting declines deemed significant on the same time last year, plenty of other significant declines and a rare few increases. And, perhaps not surprisingly, the MPA and the various publishers are hoping to change the conversation from a one-dimensional discussion about quantity, to a multi-dimensional discussion about the quality of engagement across a number of platforms.

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Weathering the storm: Vincent Heeringa's modern media strategy

  • Media
  • October 24, 2013
  • Vincent Heeringa
Weathering the storm: Vincent Heeringa's modern media strategy

In These Difficult Times, the predictable response from traditional media is to flog their sales staff harder, argue the value of their channels and bitch about US companies that pay no tax and hollow out the industry. But Vincent Heeringa says the smarter option can be summed up in four points.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Dish has a bun in the oven

  • Gratuitous self-promotion
  • August 28, 2012
  • StopPress Team
Dish has a bun in the oven

From NZ Life & Leisure's Insider's Guides to NZ Rugby World's First XV, magazine publishers are creating more one-shots and brand extensions than they perhaps needed to in the past. And following on from the success of the 2011 special issue Everyday Dish, which has sold "heaps", according to Tangible publisher John Baker, the Dish team has sifted a few more ingredients and moulded it into Baking Dish.

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Magazines maintain their mojo as latest numbers give publishers a boost

  • Media
  • August 10, 2012
  • Ben Fahy
Magazines maintain their mojo as latest numbers give publishers a boost
85mm.ch via Flickr

It's a rather interesting period in the history of magazines and, despite the prevailing belief that shiny new digital toys are killing off paper, the latest readership and circulation numbers have once again showed the market is still in fairly good health in New Zealand.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

LG and Tangible whip up a very tasty Dish

  • Advertising
  • December 5, 2011
  • Ben Fahy
LG and Tangible whip up a very tasty Dish

As we wrote last week, publishers—and other media owners—are being forced to come up with creative solutions to get brands to sign on the dotted line. This means advertorial and brand-funded content is becoming an increasingly important element of the magazine sector's revenue and the half magazine, half cookbook called Everyday Dish that's just been released by Tangible in association with LG is a very good example of that evolution.

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Gobs smacked over Tangible Media's stupendous subscription deal

  • Marketing
  • November 28, 2011
  • Cath Winks
Gobs smacked over Tangible Media's stupendous subscription deal

There is nothing quite like a magazine subscription for a gift idea and at Tangible Media, we have a magazine for everyone on your shopping list. Plus Tangible Media is offering you, the people, a deal. Not only will you be remembered all year for your thoughtfulness and generosity, you’ll also get 40 percent off the retail cover price when you subscribe to one (or perhaps a few) of the many Tangible titles before Monday 9 January.

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McCaw opens up—literally—for NZ Rugby World's All Black jersey unveiling

  • Advertising
  • August 4, 2011
  • Ben Fahy
McCaw opens up—literally—for NZ Rugby World's All Black jersey unveiling

Print is often seen as the poor cousin of the media mix when it comes to creativity in advertising, especially when compared to some of the tricks now able to be performed in the online realm. But occasionally a publisher shows what can be done with good fashioned old paper and ink and NZ Rugby World has backed up its supreme accolades at the recent Magazine Awards with a very well-timed 'barndoor' cover on the August issue featuring our Dear Captain resplendent in Adidas' new All Blacks jersey.

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Super smart or super stupid? Super Liquor and Tangible launch unorthodox new brand-funded website

  • Digital
  • July 8, 2011
  • Ben Fahy
Super smart or super stupid? Super Liquor and Tangible launch unorthodox new brand-funded website

Anyone who's had the pleasure of working on a custom publication will understand there are certain promotional objectives that usually need to be met and plenty of hoops that need to be jumped through in an effort to please the client. But Super Liquor has taken a rather unique approach to this concept with its latest marketing initiative, a website called Super 10 that has been created in conjunction with Tangible Media and &Some over several months and aims to "save the world from work" with ten weekly nuggets of online interestingness.

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Supreme magazine honours supreme team with Steinlager-sponsored collector's edition

  • Marketing
  • July 5, 2011
  • Ben Fahy
Supreme magazine honours supreme team with Steinlager-sponsored collector's edition

Where there is rugby, there is often beer, as anyone who's visited the clubrooms after a game anywhere in New Zealand could probably well attest. And Lion and Tangible Media's NZ Rugby World have joined forces to put out a special collector's edition that takes an in-depth look at the All Blacks' tremendous achievements over the past 25 years and is sponsored exclusively by Steinlager to coincide with the 25th anniversary of its support of the All Blacks and the launch of its new 'We Believe' campaign.

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Ruggers rejoice as NZ Rugby World takes top magazine honours

  • Media
  • June 24, 2011
  • Ben Fahy
Ruggers rejoice as NZ Rugby World takes top magazine honours

John Baker If our office is any guide, there are plenty of bleary-eyed, slow-moving, grease-craving media folk today following the mid-winter Christmas party that is the Magazine Awards last night at the Pullman. And, after 56 awards across 14 categories were handed out, it was a night for the ruggers to celebrate, with Tangible Media's NZ Rugby World taking home the top two awards of the night, supreme editor of the year for Gregor Paul and supreme magazine of the year.

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Idealog welcomes NBR's Hazel Phillips with tender embrace, farewells exiting Cooney with awkward handshake

  • Media
  • June 15, 2011
  • StopPress Team
Idealog welcomes NBR's Hazel Phillips with tender embrace, farewells exiting Cooney with awkward handshake

The soon to be relaunched Idealog magazine has ended its galactic search for a new editor, fixing on a local human whose name many of our dear StopPress readers will already know: NBR's Hazel Phillips.

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Finalists announced, sweet set of mags to battle it out for victory

  • Media
  • June 10, 2011
  • Ben Fahy
Finalists announced, sweet set of mags to battle it out for victory

The judges have judged and 140 entries from 42 titles and 22 different companies are in the running for a Magazine Award on 23 June at the Pullman Hotel. 

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Netlink keeps pressure on with Tangible distribution deal

  • Marketing
  • June 7, 2011
  • StopPress Team
Netlink keeps pressure on with Tangible distribution deal

It's been an unusually exciting few months in the world of magazine distribution, and the 2011 tit-for-tat has continued apace, after Netlink re-signed its agreement with Tangible Media, New Zealand’s largest independent magazine publisher. 

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Primary ranks rural heavyweights and hits target with first edition

  • Media
  • May 26, 2011
  • StopPress Team
Primary ranks rural heavyweights and hits target with first edition

The first issue of the new high-brow rural title Primary has just been launched and it's kicked off in style with The Farm 40, a potentially controversial list of the top ten leaders, entrepreneurs, thinkers and up-and-comers in the Kiwi agricultural sector, which was chosen by a panel of experts. 

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