Wanting to prove there’s more to Australia than theme parks, Tourism Australia and Air New Zealand have launched a content marketing campaign with Yahoo and Tangible Media to lure Kiwis for a holiday over the ditch. The campaign goes for a fresh, inspiring view of Australia beyond trips to the East Coast gateways – beginning with Western Australia.
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The Magazine Publishers Association has announced the finalists for the industry’s annual awards with 19 judges making the calls. Bauer has the lion’s share with 43 of its entries making the finals, Fairfax with 21, Tangible with 15, Kowhai Media with nine, as well as a few independent publishers and columnists making the list.