Spark, Facebook and Colenso have joined forces to create the Tall Shorts Film Festival, flipping the traditional landscape film format on its side with a vertical-format film festival for the mobile age.
Marketing, advertising & media intelligence
‘A smile, a cheeky giggle, even a simple nod in agreement’: Taika Waititi explains how easy it is to give to racism
Taika Waititi dips into the tropes of charity advertising as he fronts a new campaign by Clemenger BBDO for the New Zealand Human Rights Commission.
A sneak peek behind the curtain of Cure Kids’ viral charity/All Blacks supporters campaign via Augusto—UPDATED
Late last week Cure Kids’ campaign consisting of a video clip for a song, dubbed Team, Ball, Player, Thing as a fight against Batten disease and a Rugby World Cup sendoff featuring, well, pretty much every New Zealand celebrity blew up, with news of the clip dotted all over the internet. Cure Kids and Augusto worked tirelessly on the campaign and faced some big challenges (like not having all of the featured celebs in the same room when filming, for instance). Here’s a look behind the scenes to see how this enormous project came together.
Netflix has finally arrived on New Zealand’s shores, and naturally one of our first responses is to parody the service in true Kiwi fashion, with the help of Taika Waititi.
The dark side of crowd-funding? Online community whips out the pitchforks over 'What we do in the Shadows' Kickstarter campaign
Taika Waititi and Jemaine Clement have taken to crowd-funding website Kickstarter in a bid to raise $400,000 to take the mockumentary 'What we do in the Shadows' to cinemas in 70 cities across the United States. But this move hasn't been met with a positive response from all ranks, with some Kiwi Reddit commenters pointing out that Waititi's last campaign on the platform left many backers rather dissatisfied.
The three-year epic journey of collaboration that Air New Zealand and The Hobbit series have undertaken is finally being concluded with a blockbuster of a safety video filmed by Taika Waititi that features cameos from Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf), Sylvester McCoy (Radagast) and Sir Peter Jackson. PLUS: how the campaign has impacted visitor arrivals.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Contact and Genesis have been trying their best to up the love with recent campaigns involving cute kids trying to explain family life and My Kitchen Rules sponsorships respectively. And now Nova Energy has added to the melee with the launch of a new rhyming campaign via Clemenger BBDO and Taika Waititi.
As part of our series dedicated to celebrating good work and inspiring a bit more generosity, Corey Chalmers, Saatchi & Saatchi's recently appointed co-executive creative director, big ups the marketing campaign behind What We Do in the Shadows.
Rexona embraces crowd-sourcing, enlists Carter and Waititi to convince Kiwis to help create a special film
Social creativity is becoming increasingly important in the world of marketing, with a number of brands trying to convince punters to either come up with ideas for ads or submit content to create them. Last year, Unilever's Rexona brand got its pound of sweaty flesh with the treadmill of devotion. And now, as part of its Do More brand platform, it's asking them to submit clips to support the All Blacks and help create a special film that will be written by, directed by and star everyday New Zealanders and be curated by director Taika Waititi.
Following on from the 2013 redesign of its bottle, Tuatara has once again played around with the aesthetics of its beer-carrying devices—and this time the company has received a helping hand from the vampires behind Kiwi mockumentary Delicious Necks.
There's a fair bit of excitement over Taika Waititi and Jemaine Clement's What We do in the Shadows, which opens on June 19. And Wellington, a renowned film-friendly city, is getting behind it with a vampirical addition to its 'blown away' sign. PLUS: 'The vampire's guide to Vellington'.
Vampires are so hot right now. And so are Taika Waititi and Jemaine Clement. Combine those ingredients and you've got what looks like a very funny movie.
One big hit from NZTA and Clemenger BBDO, another big hit from Old Spice and Kiwi Steve Ayson, a curious child calls Christmas into question in a spot for ze Germans by Mark & Louis, and a collection of oddvertising for Carlton Dry from Taika Waititi.
Boy director Taika Waititi has worked some magic of late for Steinlager Pure and the New Zealand Transport Agency. Now his new series for Carlton Dry shows the scary possibilities when you get male flatmates and their beer together.
Funny drugs, little things and serious get the gong this week.