The Best Design Awards’ Best Effects category showcases design that goes above and beyond, bringing a profitable outcome for the clients involved. Here’s a breakdown of this year’s finalists.
Barbara Miller, a spokeswoman for the US National Candle Association, told The New York Times last year that 35 percent of the $2 billion of annual candle sales happen in last three months of the year. And, in an effort to get more of its candles in stockings this year, Ecoya has released a beautiful festive film that celebrates the joy of giving and getting.
Columbus Coffee kicked off in 1995 and it’s grown considerably since then, with 54 stores now dotted around the country. But after an 18 month project to breathe some new life into the brand, the chain is celebrating a new look, a new menu, new fit outs, new products and a host of new partnerships.
Every man and his dog is trying to get a piece of the rugby pie at the moment, some officially, some not so officially. Barkers is the official formalwear supplier to the All Blacks, and to leverage its sponsorship it’s just launched the ‘Not Any’ campaign. But wait, there’s more: Barkers has also been named as the only New Zealand finalist in the Australasian Online Retail Industry Awards (ORIAs), the only awards in Australasia that recognises and rewards excellence in ecommerce retailing.