articles tagged 'Sweet Shop'

Westpac and DDB aim to manage the damage

  • Advertising
  • February 18, 2013
  • StopPress Team
Westpac and DDB aim to manage the damage

DDB is well-accustomed to showing off the spoils of spending through its work with NZ Lotteries. But it's showing a different side of excessive consumption in its latest spot for Westpac.

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TVCs of the Week: 27 November

  • TVC of the Week brought to you by Pluk
  • November 27, 2012
  • Ben Fahy
TVCs of the Week: 27 November

Instant Kiwi's instore luck pushing and ASB's retro vibes take the biscuit this week.

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TVCs of the Week: 20 November

  • TVC of the Week brought to you by Pluk
  • November 20, 2012
  • Ben Fahy
TVCs of the Week: 20 November

Father Time gets with the programme, John Lewis and the Kiwi connection, AA Insurance keeps on sorting, Dulux channels Muto, Mountain Dew goes 3D, and Freeview shares some love.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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20/20 (tele)vision
Media consumption is changing. But by how much?
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The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Movings/Shakings: 13 November

  • movingsshakings
  • November 13, 2012
  • StopPress Team
Movings/Shakings: 13 November

Rob Banks heads to New York, Naked appoints a head of Australasian ideas and viral fun glutton Rob Whitey McConnaughy joins the Sweet Shop.

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TVCs of the Week: 23 October

  • TVC of the Week brought to you by Pluk
  • October 23, 2012
  • Ben Fahy
TVCs of the Week: 23 October

Whittaker's foreign correspondent, Bay Audiology's moments of joy, Prince Nikolai Stroganov III, NZ Police and VW's take on the importance of being young at heart earn TVC honours.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Movings/Shakings: 13 September

  • movingsshakings
  • September 13, 2012
  • StopPress Team
Movings/Shakings: 13 September

Changes afoot for ZenithOptimedia, Vivaki takes flight, local McDonald's man receives top burger honour, Firebrand skims The Pond, The Press announces its new editor, George Mackenzie gets an international call-up, Waitemata smells the roses, the downlowconcept gets it Phil, The Sweet Shop nabs a New Yorker, Spikes Asia entries on the upward trajectory, We Can Create announces its line-up, and the end of an era for TVNZ.

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Mackenzie goes to the dogs

  • Production
  • July 13, 2012
  • StopPress Team
Mackenzie goes to the dogs

He was up on stage a few months back collecting a trophy for best production company at the AXIS awards. But George Mackenzie, who spent three years with The Sweet Shop, most recently as managing director for NZ/Asia/MENA, has decided to try his hand elsewhere and will join Robber's Dog as managing director.

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TVC of the Week: 10 July

  • TVC
  • July 10, 2012
  • Ben Fahy
TVC of the Week: 10 July

Five of the week's best spots, from endearing child stars to George Clooney-esque stickmen and everything in between.

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Fastidiousness, fashion, the future and free*

  • TVC
  • June 12, 2012
  • Ben Fahy

Who's it for: Lexus by Saatchi & Saatchi Why we like it: While Toyota's marketing is all about New Zealandness, this moody new campaign for its luxury subsidiary Lexus aims to drum home the brand's proud Japanese heritage—and, more specifically, its focus on craftsmanship. And ...

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Pushing luck: NZ Lotteries and DDB take the risky route for new Instant Kiwi campaign—UPDATED

  • Advertising
  • June 6, 2012
  • Ben Fahy
Pushing luck: NZ Lotteries and DDB take the risky route for new Instant Kiwi campaign—UPDATED

After NZ Lotteries' big rehash of Instant Kiwi, DDB launched the much-loved, much-awarded and completely OTT 'It Can All Change in an Instant' musical number in 2010. And while the humour is still there in the follow-up 'It Pays to Push your Luck', they have taken a slightly more complicated approach this time round.  

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Free and fair, driving and beer

  • TVC
  • June 5, 2012
  • Ben Fahy

Who's it for: Freeview by True and Flying Fish Why we like it: In the final promotional push before the digital switchover begins in four months, the free-ness of Freeview is being hammered home once again, this time with some great animation and a nostalgic and patriotic ...

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Stop, Donna time: NZTA moves from mates to mums with Legend follow-up

  • Advertising
  • May 31, 2012
  • Ben Fahy
Stop, Donna time: NZTA moves from mates to mums with Legend follow-up

Shared responsibility is an increasingly important part of the road safety programme, as evidenced most recently with the hugely successful Ghost Chips campaign, which, for the first time, specifically targeted young Maori and used humour to equip them with the tools required to speak up when one of their mates was too drunk to drive. And NZTA, Clemenger BBDO and The Sweet Shop have followed up that pop cultural phenomenon with a new campaign that tries to convince family members to do the same.

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Movings/Shakings: 22 May

  • movingsshakings
  • May 21, 2012
  • StopPress Team
Movings/Shakings: 22 May

Mark Richardson and Shannon Ryan get themselves on The Block, Haystac reaches double figures, ACP's Kia Ora is voted world's third best inflight mag, Frucor quenches its thirst with Gatorade, The Sweet Shop adds Wellingtonian animation director done good to its stable, and TVNZ teams up with Xpo for the upcoming MyBiz expo.

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Movings/Shakings: 1 May

  • movingsshakings
  • May 1, 2012
  • StopPress Team
Movings/Shakings: 1 May

Droga5 appoints bcg2's Chris Long, production house 8com opens up in New Zealand, three agencies fly Kiwi flag at Asian Marketing Effectiveness awards, APN announces its new motoring editor, The Sweet Shop welcomes award-winning UK director to the family, Yahoo! adds two to its sales stable and Aegis Media appoints a shopper marketing specialist.

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The art of distraction: Tui and Saatchi move away from the brewery—and into the lounge

  • Advertising
  • April 30, 2012
  • Ben Fahy
The art of distraction: Tui and Saatchi move away from the brewery—and into the lounge

The relative lack of sun—and therefore barbecues—over the summer months hasn't been ideal for the booze industry (craft beer continues to grow, while the overall beer market is thought to be down around five percent). But as the inside months approach and the rugby season gets into full swing, Tui's new 'Halftime Distractions' spot by Saatchi & Saatchi and The Sweet Shop's Stuart McDonald (he of Summer Heights High fame) is hoping to ensure the boys will focus on the brown stuff should they be required to provide for the group.

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