Browsing: Swaytech

Dances with lone wolves: report shows Kiwi tech exporters lagging behind on digital marketing smarts

It seems like there’s an unending wave of innovative products coming out of the New Zealand tech sector at the moment. We’re making software and hardware for use in everything from nanotechnology to aerospace to kitchens to shops. And we’re not keeping it to ourselves. But, according to the latest Market Measures survey, New Zealand’s technology exporters are well behind their US competitors in using digital marketing techniques to sell themselves and their products.

Movings/Shakings: 4 October

DB’s new marketing director, changes at Lion, DraftFCB recognised as one of the country’s best workplaces, Cooney heads for Swaytech, Media Design School grads go fulltime at Sugar & Partners, Marc Ellis swaps More for less and Auckland Airport brings a digital boffin into the fold.