At a time when consumers have more movie-viewing options than ever before, some may find the growth of various box offices from around the world slightly surprising. But heading to the cinema remains very appealling and where there’s an audience, there will be advertisers, especially if it’s of the captive variety. So with Val Morgan recently holding its new season launch and showing off some of the big movies heading our way next year, we asked cinema network sales director Suzie Lamborn a few questions about how the medium is faring from an advertising point of view. PLUS: Val Morgan’s move into digital out of home with Tower TV.
Browsing: Suzie Lamborn
Val Morgan has launched a new audience measurement platform called CineTAM, which uses the demographic data from a sample of over 80,000 cinema goers to give advertisers a better indication of who is watching a film.
Val Morgan has announced the four ad hotshots that will be sent to the French Riviera to compete in the Young Lions competition at the 61st Cannes Lions International Festival of Creativity being held between 15 and 21 June. This announcement comes after Val Morgan arranged a local competition, which gave young creative teams around the country the opportunity to enter in either the film or media categories.
As part of its partnership with the New Zealand Cannes Lions, Val Morgan is giving young ad hotshots an opportunity to represent New Zealand in the Young Lions competition at the 61st Cannes Lions International Festival of Creativity being held between 15 and 21 June.
It’s goodbye to the O’Connors, Caulton and MediaWorks go steady, Adshel welcomes a new marketing manager, Haystac adds three to the pile, The Sweet Shop focuses on features with big new partnership, Spark PR and Activate joins The Collective and Aamplify raamps it up with a new hire.