articles tagged 'sustainability'

Converging cultural movements: sustainability and authenticity

  • Opinion
  • April 5, 2017
  • Shaun Fitzgibbon
Converging cultural movements: sustainability and authenticity

TRA's Shaun Fitzgibbon takes a look at how corporate sustainability has come a long way in the last decade, with many of the most successful businesses, both large and small, implementing sustainability strategies.

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Sustainability isn't something brands can opt out of

  • Opinion
  • March 1, 2017
  • Jon Carapiet
Sustainability isn't something brands can opt out of

Admittedly, consumers don't always buy sustainable products. But TRA senior consultant Jon Carapiet warns that this doesn't mean businesses get to do whatever they want.

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Targeting millennials? Think environmental sustainability and social responsibility

  • brand
  • November 16, 2016
  • Sarah Dunn
Targeting millennials? Think environmental sustainability and social responsibility

A new generation of shoppers is driving demand for brands to make a positive social impact, and speakers at the PwC Herald Talk on Conscious Business say it's about building value through values.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

The coffee cart that hatched a Kiwi brand: the design, purpose and 'kaizen' behind Kokako's 15-year story

  • Brand
  • April 21, 2016
  • Holly Bagge
The coffee cart that hatched a Kiwi brand: the design, purpose and 'kaizen' behind Kokako's 15-year story

Auckland-based coffee retailer and café Kokako started from humble beginnings in 2001 when former owners Helen Ollivier and Christian Lamdin slung their steamy brews out of a coffee cart. Now the Kokako brand can be seen in cafes and stores all over the country, while its flagship Grey Lynn store has become a hub for customers who enjoy slick surroundings, organic food and perhaps a glass of cold brew coffee or two. Having just celebrated its 15-year anniversary, it seemed like the perfect time to chat to owner Mike Murphy about the brand and why he thinks it’s been so successful.

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Flick gives consumers the 'choice' to be sustainable

  • Technology
  • February 26, 2016
  • Holly Bagge
Flick gives consumers the 'choice' to be sustainable

After only eight weeks in development, Flick Electric Co. released a new app this week, called Choice, that gives Kiwis information about the carbon impact of the electricity they are using in real time.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Wells champions the benefits of renewable energy (from the sofa) for Meridian

  • Advertising
  • September 18, 2015
  • Holly Bagge
 Wells champions the benefits of renewable energy (from the sofa) for Meridian

Meridian Energy has released a new campaign via Barnes, Catmur and Friends with its poster boy Jeremy Wells (clothed this time) about its use of renewable energy and how we can ‘Save the world right from our sofas’. Wells also stars alongside Freddy the goat, who makes a brief albeit important appearance.

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Yealands adds Special to the family, looks to take its sustainability story to the world

  • Advertising
  • May 12, 2015
  • Ben Fahy
Yealands adds Special to the family, looks to take its sustainability story to the world

Fresh from being appointed as Holden's lead agency after an extended pitch process, Special Group has also clinked glasses with one of the country's fastest growing and most innovative wine companies Yealands. And the new pairing have their sights set squarely on pushing the brand in international markets.

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Keep it clean, keep 'em keen: why scrubbing up grubby brands makes financial sense

  • Sustainability
  • July 31, 2014
  • Kath Dewar
Keep it clean, keep 'em keen: why scrubbing up grubby brands makes financial sense
linecon0 via Flickr

Consumers—especially the younger ones—are increasingly checking out whether companies have been naughty or nice. And research shows an average of 55 percent of global online consumers are willing to pay more for products and services from companies that are committed to positive social and environmental impact. So, as Kath Dewar writes, it pays to keep it clean.

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What goes around comes around: Karma Cola mission sends All Good to Africa

  • Marketing
  • October 1, 2013
  • Ben Fahy
What goes around comes around: Karma Cola mission sends All Good to Africa

There's a growing movement in food around provenance, as seen by US restaurant chain Chipotle's recent campaigns. And there's a growing, but still unfortunately fairly niche movement in business around ethics, as evidenced by the creation of organisations like The B Team and the real steps being taken by big companies like Puma. All Good Organics has tapped into both of these trends, first with bananas and recently with its drinks range, and co-founder Simon Coley recently put down the crayons at Powershop and, along with Matt Morrison, headed to the jungles of Sierra Leone to see how the kola nut farmers it works with have benefitted.

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Making the sustainability change

  • February 7, 2013
  • Andrew Martin
Making the sustainability change

How do we instigate change and get others motivated when it comes to sustainability?

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Healthy Life Media looks for rub of the green

  • Media
  • November 7, 2012
  • Ben Fahy
Healthy Life Media looks for rub of the green

Kiwi publishing company Healthy Life Media is aiming to tap into the increasing concern it says Kiwis have for the environment—and give them practical ideas for easy ways to live more sustainably and save money—by launching a new monthly magazine called Green Ideas.

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Sustainability: Ecostore

  • TVNZ-NZ Marketing Awards
  • September 13, 2012
  • StopPress Team
Sustainability: Ecostore

From the start, Ecostore has had social and environmental responsibility at its core. And even though it has undergone a complete marketing transformation over the past three years, its ethical DNA remains firmly in tact.

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The writing on the wall is green: advocating for the 88 percent

  • Marketing
  • July 13, 2012
  • Kath Dewar
The writing on the wall is green: advocating for the 88 percent

When iconic ad man Martin Lindstrom starts preaching ethics and green sensibility, you know the writing is on the wall for business as usual in the marketing world. But it’s not really Lindstrom calling the tune here. He’s just the weatherman pointing out the massively changed consumer climate. In New Zealand, 88 percent of us want to buy more sustainable products and services according to Colmar Brunton's B3W research 2010 & 2011, with spends increasing even in tough times.

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The rocky green road gets a little smoother

  • Brand
  • November 1, 2011
  • Deirdre Robert
The rocky green road gets a little smoother

Not convinced about the sustainability argument when it comes to the purchasing behaviour of consumers? Think again. The latest Colmar Brunton ‘Better Business Better World’ survey results reveal that sustainability influenced the purchasing decisions of 88 percent of respondents. That bodes well for purchasing potential, but on the flip side the survey also found that 72 percent couldn’t think of any brand leaders in sustainability. And if ever there was concern that the term ‘sustainability’ is still perhaps ambiguous in definition to some people, the survey found 20 percent of respondents didn’t know what it meant. 

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CarboNZero Sustainability Award: All Good Organics

  • Marketing
  • September 15, 2011
  • Ben Fahy
CarboNZero Sustainability Award: All Good Organics

Per capita, New Zealand has the highest rate of banana consumption in the world. But, because we can't grow enough of them ourselves, importing them is the only way to satisfy our voracious appetite. For All Good Organics, the problem was the wrong kind of bananas were being consumed, so it established a new socially responsible and sustainable banana brand that was, as the slogan says, good for the land, good for the grower, and good for consumers' consciences—and they did it with an extremely limited budget and a challenger brand twinkle in the eye.

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