‘There is a Survivor in all of us’ according to TVNZ’s latest campaign for the second season of Survivor NZ, which will start up on Sunday at 7 pm. And after whispers the show may not return after the first season struggled to retain its audience, the new season has been rejigged and is filled with comical controversy.
With Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.
Last year, TVNZ announced that international reality hit Survivor would soon be putting Kiwis to the test. Last night, it delivered with the first look at Survivor New Zealand and the dangers that lie ahead in a campaign by TVNZ Blacksand. It also announced the broadcaster sponsor as GEM Finance along with commercial partners Pizza Hut, Alison’s Pantry, Spark and Repel.
With its announcement of the upcoming Survivor New Zealand TVNZ isn’t only searching for contestants keen to be stranded on an island during Survivor NZ. The broadcaster is also looking for brands that might want to get in on the action.