Sovereign has launched a health age generator to promote its health insurance loyalty programme, which gives Kiwis an idea of their 'health age' as determined by their lifestyle choices. And to draw attention to the initiative it's brought aboard a Weta visual effects artist to show the health age of three people with different lifestyles.
Marketing, advertising & media intelligence
Earlier this year the Advertising Standards Authority announced they would not be releasing the annual advertising revenue figures, making it unclear how much money was spent on advertising last year. At Stoppress we are interested to tap the mood of the market with respect to reporting advertising revenue. Does anyone care and, if so, what should be measured?
We want you to participate in a short survey that will capture your opinions about several out-of-home media companies. This survey will take about 15 minutes to complete. And by completing it before October 16, you will be entered into the draw to win one of five vouchers worth $200.
New Zealand is increasingly seen as two nations: Auckland and the rest. Unsurprisingly, the growth in Auckland is sucking up plenty of attention—and plenty of money. But 'the rest' is still crucially important to the nation's prosperity and the regions remain the engine of the Kiwi economy. Marketing is all about understanding—and connecting with—your target audience. And when it comes to media habits, those in the marcomms sector, as last year's Nielsen survey showed, can't really be described as normal. As a result, city slickers who work in this industry are in danger of falling into an urban echo chamber and may not understand the important role newspapers still play in the regions (who's going to argue with Warren Buffett and WPP's Sir Martin Sorrell?). So test—and improve—your regional knowledge by taking our quiz and all those who complete it will go into the draw to win a two night Air New Zealand Deluxe Mystery Break for two somewhere in New Zealand*.
An Interactive Advertising Bureau survey of mobile video viewers in 24 countries shows we are now watching longer-form videos on our mobiles, we regularly stream video on our mobiles while watching TV and the majority surveyed in each country favour the tailoring of mobile advertising. The report also shows New Zealand and Australia prefer ‘comedy’ clips, which we think is in direct correlation with our great sense of humour.
We live in a world where targeting individuals is becoming increasingly attainable, where streaming and ondemand services (and, in many cases, illegal downloads) give viewers much more control over what they watch, and where online video has become a major sucker of people's time. As such, the sceptics tend to believe traditional, primarily ad-funded TV is an anachronism. But, according to NZ on Air and Colmar Brunton's recent media consumption study, Kiwis are still watching plenty of linear TV; according to ASA ad spend figures, brands are still spending up large on TV advertising; and according to pretty much everyone, good video content still has the biggest emotional impact when it comes to branding. So, once again, we're aiming to celebrate the efforts brands, agencies and production companies put into changing perceptions and/or selling more stuff over the past year and a bit with our annual StopPress/MediaWorks TVC of the Year.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Tell Nielsen the truth about your scandalous agency lifestyle. Nielsen even has a drinkable offering in return for your time ('you" being advertising folk) and your secrets. There are ten cases of wine (six bottles in each) to be won for those who fill in a survey to help Nielsen 'understand agency life'. Everyone who completes it will receive a short report from Nielsen about the findings.
Mobile device owners are worth marketers' attention when it comes to promoting messages through outdoor advertising, according to new research from Roy Morgan.
There’s a stack of digital marketing surveys coming out of the United States and Europe these days. But what's happening in our own backyard? Well, here's your chance to find out. If you want to gauge how your digital approach compares to that of your marketing countryfolk, complete this quick survey from the Kookmeyer Institute and you'll get sent the full results. Click here to get amongst it.
PR and experiential marketing have long been valuable tools for marketers. But are these disciplines gaining prominence in the marketing mix? And if so, how is this affecting more traditional channels? The CAANZ Marcomms Leadership Group and the Marketing Association, with the help of online research company Buzz Channel, decided to find out. But they need the help of New Zealand's marketers.
Social media is certainly all the rage at the moment, but while most in marcomms land seems to be talking about it, not too many Kiwi businesses appear to be following up on all that chatter, if the results from the CAANZ Digital Leadership Group (DLG) survey from December 2009 are anything to go by.