Following the decision of the two big Aussie supermarkets, Coles and Woolworths, to remove New Zealand-produced goods from their house brand labels and Shane Jones’ request for a Commerce Commission investigation into the way Progressive Enterprises treats its suppliers (and the inevitable Facebook campaign asking Kiwis to boycott the company), Foodstuffs has taken the opportunity to remind the nation that the big brands under its umbrella—Pak ‘n Save and New World—are full-blown Kiwi.