Browsing: Super Bowl

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I like bowls?
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Never has anyone been so enthusiastic over crockery. Jet.com have released a Super bowl ambush campaign, taking the mickey out of the competition in an effort to sell bowls.

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A man’s best friend
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A rather lonely-seeming chap picks up a wee pup to be his ultimate companion in this Purina Puppy Chow ad created with BuzzFeed which has already had millions of views after being released less than a week ago.

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Super Bowl ads 2015: the highs, the lows and the mehs
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Super Bowl 49 delivered the goods on the field yesterday, with a last gasp victory for the New England Patriots, a brawl at the end and some impressive dancing sharks for Katy Perry’s halftime show. Once again, it proved to be a ratings goldmine for NBC, ranking as the “highest overnight rating in Super Bowl history and a four percent increase on last year”. That’s why advertisers pay around US$4.5 million for a nationwide spot—and why so many people seem to be interested in the ads. Herewith, a collection of the goods, bads and uglies.

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Colenso and Michael Hill to wave the Kiwi flag at Super Bowl
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From relatively small-scale beginnings in Whangarei in 1979, Michael Hill has over the last 36 years grown into an international enterprise that today has 280 stores globally employing about 2400 staff in a variety of roles. And as a culmination of this ongoing growth, the company is set to feature alongside the world’s major brands in what is arguably advertising’s biggest showcase, the Super Bowl.

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‘A teaser for the trailer for the beer ad that would have changed the world of beer ads’
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Advertisers releasing teaser spots for their Super Bowl ads could be seen by some as prime evidence that The Rapture will soon be upon us and it’s likely the Four Horsemen of the Apocalypse will be coming for those in this industry first. Thankfully, Newcastle Brown Ale is here to be the voice of reason—and, in its quintessential ‘No Bollocks’ style, skewer the marketing tactics of other brands—by creating a hypothetical ad for the S**** B***.

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StopPress’ best Super Bowl ads of 2013
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The average game of NFL contains only 11 minutes of action, the rest of the three hours is spent on replays, shots of players, and commercials. It’s no wonder then that there’s so much hooplah around Super Bowl ads, because for some it’s the only entertainment amidst the spectacle that is American football.

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$129,000-per-second commercials take Super Bowl centre stage
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It’s Super Bowl time. That time of year when Americans go mad for budget-blowing commercials, patriotic musicians belting out the Star-Spangled Banner and, oh yeah, American Football.

But while Christina Aguilera grabbed everyone’s attention when she messed up the words to the national anthem, as per usual, it …

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Emmy-winning ad produced in NZ
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The Coca-Cola ‘Heist’ ad won the best primetime commercial Emmy at the Academy of Television Arts and Sciences’ Creative Arts Awards ceremony in Los Angeles on Saturday.

It was line produced by Flying Fish in Auckland for Psyop animation studio in Los Angeles. The agency was Wieden + Kennedy …