Industry happenings at Shine, The Sweet Shop, Sunday Punch and Dictionary Films.
Browsing: Sunday Punch
Triumphant early 2015 showings from Tip Top, Midas and The Bachelor.
Disappearing cars, perfect mascots, not-so scientific research and dad dancing entertain in this week’s edition.
As part of our series dedicated to celebrating good work and inspiring a bit more generosity, Steve Kane, Y&R’s managing director, acknowledges the impact of The Warehouse Challenge.
Industry happenings at Gladeye, The Marketing Association, Fairfax, Dynamo, Sunday Punch and ANZ.
Fresh Up’s all-too-powerful thirst quenching, perception shifting from The Warehouse, more moving personalisation from NZ Police and NZ Golf’s entertaining coattail riding.
The Warehouse has transformed its offering in recent times, allocating $430 million over five years to refit its stores, improve the customer experience, increase the number of staff on the floor, stock a better range of products and brands and communicate the offer more effectively with the market. That’s led to nine consecutive quarters of profit growth and an increase in sales to $1.55 billion. But while its regular customers were aware of all the improvements, those who had written it off years ago still had some engrained negative perceptions. So, with the help of DDB, it’s faced up to them with The Warehouse Challenge.