Browsing: Summer

Selling the sizzle (and the sausage): the extremely definitive StopPress guide to the country’s best ever summer ads

Forget the snow-capped hills and crackling fires of our Northern Hemisphere neighbours, December in New Zealand is a time for sandy toes, salt sprayed hair, jandal tan lines, and barbecue lunches. And to accommodate this distinct holiday imagery, advertising agencies over the years have tailored their approach to campaigning in a bid to appeal to New Zealand’s sun-obsessed masses. So from the ridiculously weird to the downright ingenious, we look back at some of the best summer-themed ads this country has produced.