Sugar & Partners is celebrating its 20th anniversary by opening the doors to its new independent social media consultancy and think tank Social Sugar, and welcoming Xero to its client mix.
Daikin has launched a new ad campaign sans Dan Carter, saying it was time to change up its brand positioning and stand on its own two feet. Instead of Dan there’s now a boy who has some serious separation issues with his friend’s heat pump.
Contagion has walked away with Realestate.co.nz’s media and creative account after a three-way pitch, which also involved Sugar & Partners and Republik.
After saying goodbye to BNZ, ‘recalibrating’ the agency and adding a couple of ex-Ogilvy chaps to its creative arsenal, Sugar&Partners had plenty to contend with this year. But it took it in its stride and released some quality campaigns for TAB, new challenger telco Flip and, slightly controversially given its similarity to a popular cat video, Mammoth Insulation. Dave Nash and Damon O’Leary sum up their 2012.
Following a story in the Herald over the weekend about increased competition leading to a drop in broadband prices and increases in data allowances, new player Flip, a business in the CallPlus group of companies, and its agency Sugar&Partners decided to take the opportunity to link itself with the news and promote its offer of free* broadband with an ad in yesterday’s Herald.
The newly renamed and rebranded Sugar & Partners has added to its haul of Ogilvy employees, enlisting creative director Dave Nash as its new creative partner, where he will partner with recently appointed creative partner Damon O’Leary.