Browsing: Sugar

News
The weekend calls as the TAB and Sugar & Partners bring back the bickering, bet-loving bros
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The newly rebranded Sugar & Partners announced the addition of Dave Nash as a creative partner a couple of days ago. And it has just launched a new campaign for the TAB that has continued on from last year’s successful ‘Your Call’ campaign (which included the best example of psychic poultry the world may have ever seen) with a new effort that aims to show the ‘weekend’s for calls’.

Movings/shakings
Refined Sugar: O’Leary joins ‘recalibrated’ indie
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As is often the case in the advertising biz, losing big clients usually means losing staff. And after Sugar decided not to go back for a BNZ booty call, managing director Jeremy Johnston says it has said goodbye to approximately four full-time equivalents over the past few months. But now that the “recalibration” is complete, he says the newly restructured business is on the upward trajectory, as evidenced by the arrival of ex-Ogilvy executive creative director Damon O’Leary, who has joined as creative partner.

News
Igloo hits screens for the first time, teases things out with ‘coming soon’ ad
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It’s all go in the local broadcasting world at the moment. Sky’s content deals with ISPs have been put under the microscope, Freeview has started its final push before the digital switchover and announced some impressive technological additions, streaming service Quickflix has given Kiwis another (legal) way to watch, and, as Igloo’s 15-second teaser ad by Sugar shows, the “new kid in town”, with it’s colourful blobby mascots, is getting set to launch after the joint venture between Sky and TVNZ was recently cleared by the ComCom. 

News
From beyond the grave: BNZ and Sugar’s last stand
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There’s been plenty of chatter about the BNZ of late after a regional realignment meant it parted company with Sugar and, rather unexpectedly, shacked with Colenso BBDO. But before that all kicked off, the old pairing had time to come up with a new campaign pushing the bank’s offset mortgage product TotalMoney. 

News
BNZ keeps the change flowing as creative account goes up for review
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On February 17, after a regional alignment saw SparkPHD take up the ANZ account and resign BNZ, we mentioned that rumours about a change of creative pants for the bank also appeared to be gathering steam. And it made the call this morning to put the account up for review, with the incumbent, Sugar, deciding not to participate. 

Movings/shakings
Movings/Shakings: 7 February
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Glenn Jameson has “been putting out fires his entire career and now wants to start some”, Raydar’s long serving creative director hands over the baton, James Coleman gets up early, ex APNer Greg Hornblow moves into real estate, and, fresh from swallowing Mitchells, Aegis launches a new innovation unit. 

News
Sugar and Fatso’s sweet copyright campaign
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Ad agency Sugar and online DVD rental company Fatso are capitalising on paranoia about new video piracy rules with a clever new campaign. As record companies sent out warnings for people found making illegal downloads, they sent out phony warning letters with the fictitious logo of the New Zealand Copyright Authority and the message “notice of breach”.

News
Corbett goes free-range with The Pond
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First there was award-winning copywriter Nigel Corbett. Then there was executive creative director Nigel Corbett. And now, having sold his shares in Auckland indie agency Sugar late last year, it’s now a case of roving creative director Nigel Corbett.

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