The newly rebranded Sugar & Partners announced the addition of Dave Nash as a creative partner a couple of days ago. And it has just launched a new campaign for the TAB that has continued on from last year’s successful ‘Your Call’ campaign (which included the best example of psychic poultry the world may have ever seen) with a new effort that aims to show the ‘weekend’s for calls’.
As is often the case in the advertising biz, losing big clients usually means losing staff. And after Sugar decided not to go back for a BNZ booty call, managing director Jeremy Johnston says it has said goodbye to approximately four full-time equivalents over the past few months. But now that the “recalibration” is complete, he says the newly restructured business is on the upward trajectory, as evidenced by the arrival of ex-Ogilvy executive creative director Damon O’Leary, who has joined as creative partner.
It’s all go in the local broadcasting world at the moment. Sky’s content deals with ISPs have been put under the microscope, Freeview has started its final push before the digital switchover and announced some impressive technological additions, streaming service Quickflix has given Kiwis another (legal) way to watch, and, as Igloo’s 15-second teaser ad by Sugar shows, the “new kid in town”, with it’s colourful blobby mascots, is getting set to launch after the joint venture between Sky and TVNZ was recently cleared by the ComCom.
There’s been plenty of chatter about the BNZ of late after a regional realignment meant it parted company with Sugar and, rather unexpectedly, shacked with Colenso BBDO. But before that all kicked off, the old pairing had time to come up with a new campaign pushing the bank’s offset mortgage product TotalMoney.
On February 17, after a regional alignment saw SparkPHD take up the ANZ account and resign BNZ, we mentioned that rumours about a change of creative pants for the bank also appeared to be gathering steam. And it made the call this morning to put the account up for review, with the incumbent, Sugar, deciding not to participate.
A media review by ANZ has seen SparkPHD get the call up as the bank’s Australasian agency, which means Ogilvy Media now misses out on the spoils in New Zealand and Spark PHD will resign the BNZ account it currently holds.
Glenn Jameson has “been putting out fires his entire career and now wants to start some”, Raydar’s long serving creative director hands over the baton, James Coleman gets up early, ex APNer Greg Hornblow moves into real estate, and, fresh from swallowing Mitchells, Aegis launches a new innovation unit.
Ad agency Sugar and online DVD rental company Fatso are capitalising on paranoia about new video piracy rules with a clever new campaign. As record companies sent out warnings for people found making illegal downloads, they sent out phony warning letters with the fictitious logo of the New Zealand Copyright Authority and the message “notice of breach”.