After around six years at the helm of the NZ Marketing Association, and with a number of big accomplishments under her belt, chief executive Sue McCarty has announced her resignation.
Marketing, advertising & media intelligence
The finalists of the NZDM Awards have been announced, with Colenso BBDO/Proximity and justONE/.99 leading the field on 13 each and Loyalty NZ next on ten.
Rejoice, industry award cravers, because go has been pushed on the call for entries for the TVNZ-NZ Marketing Awards.
The MA announces its board members, Andrew Reinholds gets the Cannes call-up, Hauraki adds a couple of comedians, Impact PR shacks up with House of Travel, Kiwi expat Tom Markham heads to New York, and Prodigy signs Samuel Bennetts.
The Marketing Association has announced the return of its Brainy Breakfast event series for 2013, and there's a new sponsor on board, with Ubiquity taking over from past sponsor Jericho.
After an industry-wide review, The NZ Direct Marketing Awards had a big refresh this year, with a new name, a new judging process and a number of new categories and individual awards resulting in a 12 percent increase in the number of overall entries. And those entries have been whittled down to the finalist stage, with justONE leading on 16, DraftFCB on 12, Colenso BBDO on eight, Loyalty NZ on six, Affinity ID, Federation Rapp Tribal on five, and Twenty and ANZ/National on four.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
In response to an article in yesterday's Herald based around the fact that New Zealanders have little idea about how their personal information is collected and sold by 'data brokers', the Marketing Association's chief executive Sue McCarty outlines the ways the local marketing community is balancing the protection of consumers’ rights with the right of marketers to add to their business’s success.
From sluggish German to lively local: Volkswagen drives off with supreme TVNZ-NZ Marketing award in the boot
2012 marks the 21st anniversary of the TVNZ-NZ Marketing Awards. And, in keeping with the traditions of the land, it emerged into adulthood this year with a new central theme of Everything Marketing and eight new categories, including financial, technology, automotive, utilities/communications, lifestyle/travel/leisure and sponsorship. And coming out at the head of the field with the supreme award was Volkswagen, with ex-Westpac and soon-to-be BNZ head of brand Ian Moody named as marketer of the year, Whittaker's Jasmine Griffin named as rookie marketer of the year, Air New Zealand taking the marketing excellence award and Pfizer, Z Energy and Red Witch both picking up multiple awards.
There's just ten days left to get your entries in for the 21st TVNZ-NZ Marketing Awards, and the elite team of senior marketers, chief executives and all-round business juggernauts who will be casting their eyes over the entries and deciding who gets to walk home with a Big M has been announced.
A short history of nearly everything: TVNZ-NZ Marketing Awards celebrate 21st in fine style with new awards and new look
The TVNZ-NZ Marketing Awards turn 21 this year. And like all good 21-year-olds, it's received an oversized key, downed a yardie, taken a good hard look at itself and emerged into adulthood with a snazzy new 'Everything Marketing' brand and eight new categories.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
DraftFCB was told it had won the Vodafone account on Friday afternoon. And as if that wasn't enough good news for one day, it also won the Grand Prix at the RSVP and Nexus Awards that night for the Electricity Authority's What's My Number? campaign.
After plenty of rigorous discussions between various marketing big-brains, the finalists of the 24th RSVP and Nexus Awards have been announced and DraftFCB is sitting pretty with 12 nominations across the Nexus, RSVP and RSVP Craft categories, followed by Colenso/AIM Proximity with eight (plus three more for AIM Proximity on its own), justONE with seven, Ogilvy with five and Affinity ID with four.
Put 16 November 2011 in your diary folks, because the Marketing Association reckons the list of big brains on the bill means the Marketing Today conference is shaping up as the biggest marketing event of the year.
The call for entries for the 2011 RSVP and Nexus Awards has been put out. So marketing gurus are once again being encouraged to showcase shining examples of the campaigns and projects they've created that stimulate a conversation, ask for a response, prompt some deeper brand involvement and lead to a sale, lead or other measurable change in behaviour.
The entry deadline has now passed, a new record has been set for most entries and an impressive collection of game changers have been secured to decide who will take their place amongst the marketing greats at the 2011 TVNZ-NZ Marketing Awards.