Subcard, the customer loyalty programme of Subway in New Zealand, is one of the most progressive loyalty schemes in the country. And, as it turns out, it’s also one of the most progressive loyalty schemes in the world, because it has been named as a winner of the third annual Colloquy Loyalty Awards, an event presented by LoyaltyOne and Visa in the United States to honour groundbreaking innovations in loyalty.
Subway has just pimped out its Subcard App and turned it into the first mobile-only loyalty card in New Zealand. You can also load cash on your account and pay with your phone, be it an iPhone, Android or other. So to celebrate the release of this wonderous sandwich-buying technology we’re making all your bread-related dreams come true and giving away two $50 Subcard credits. Just devise an absurd sandwich and come up with an absurd name for it. The best combo wins.
You may still have to pay for the sandwich, but Subway’s latest Subcard App, which it says is the first national loyalty card available on mobile in New Zealand, means you can now do it without opening your wallet.