While New Zealand may have been one of the first to have dogs driving cars, Subaru has used a similar concept to advertise its new three-row Ascent.
Subaru might hail from Japan, but the car brand has done a pretty solid job of integrating itself into the local landscape over the last few decades. Whether it’s on the rally track, in suburban Auckland or on some desolate beach up north, you don’t need to look far to see the blue and silver insignia pasted onto a vehicle. It’s this connection to the local market that Barnes, Catmur & Friends was looking to tap into in a new 60-second spot for the brand.
When Subaru New Zealand got the call that its flagship Legacy model was being discontinued worldwide, it decided to put all its eggs in a different basket.
A big chunk of Resn’s business comes from working with international brands, and plenty of that work has ended up winning international web design awards. That trend has continued after the website it built recently to help tell the tale of Subaru of America’s environmental legacy took out two site of the month awards.
Per capita, more Subarus are sold in New Zealand than anywhere else in the world. And it’s not entirely surprising, as one in every three kilometres of New Zealand road is unsealed and there’s no telling when you’ll need to haul some golf clubs/diving gear/surfboards/groceries/kai moana/compost/children/dogs/drugs harvests in the back of your steed. So, to showcase the fleet-footed Legacy in its natural habitat, Barnes, Catmur & Friends has given a nod to the taxonomists of yore—and to the Department of Conservation—with its ‘Great Wagons of New Zealand’ spot.
Judging by this expensive-looking new epic for the launch of the Subaru XV, the Australian arm of the business isn’t afraid to spend money on big ads. And while it’s fair to assume New Zealand doesn’t have access to those sort of budgets, it does have Barnes, Catmur & Friends on its side, and, just like its contextual number celebrating the Great Auckland Snow last year, this smart print ad showcasing the reversing cameras that now come as standard in the Legacy and Outback models also hits the spot.
The masters of the contextual newspaper ad have done it again. The day after the first snow in Auckland for 72 years, Barnes, Catmur & Friends ran this national newspaper ad for Subaru to reassure concerned Aucklanders that, yes, the streets were still passable.
An awesome campaign from Subaru in the US that aims to fight against the scourge of vehicular mediocrity by introducing the 2011 Mediocrity.
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Snoop Dogg’s Gin and …
The shock tactics directed at young drivers on TV don’t seem to have the desired effect anymore. So Ogilvy instead decided to use shock tactics with a hoax ad and a fake but fairly intense phone message to try and drive home the point that fast cars can be deadly.