News assumes the juxtaposition with new ‘Go Full Spectrum’ brand campaign

Once again, the latest readership and circulation figures didn’t make for particularly good reading for any of the major newspaper publishers, but online portals are still a shining light, at least in terms of audience numbers, so Fairfax is aiming to shine more light upon with a new campaign via Shine and Open that shows how it gives its audience the full spectrum.

Locking it down: will 2014 be the year of the paywall?

Newspaper publishers here and around the world are looking for new revenue streams to make up for a big drop in print advertising, says Michael Carney. And both major publishers in this market are thought to be looking at launching paywalls this year. But will Kiwi consumers pony up if they are put in place? And what options do the publishers have?

Stuff gets punk’d, polar style

Greenpeace got its hoax on last year with a fake website called Arctic Ready, which asked users to come up with their own Shell-related ads and aimed to draw attention to the company’s desire to drill for oil in the region. The best one, ‘You can’t run your SUV on cute. Let’s go’, was put on a massive billboard and erected outside Shell’s HQ in Houston. The organisation continues to fight against the proposed drilling and a ‘press release’ about Russian company Gazprom and Shell delivering a polar bear to Auckland Zoo that was sent to the media and published by seems to bear the mark of Greenpeace as well.