They took out the 50 cent classic category at the Art of the Envelope awards recently, and now the AUT University pair of Christabel Spong and Erin Gulyas have taken out the 2010 Student Marketer of the Year Award with their campaign for the annual launch of Westpac’s tertiary package ‘Westie Pac’.
Westpac’s annual Westie Pac campaign has been pimped out like a matte black 1979 Holden Kingswood thanks to a handful of student marketers who attacked the bank’s student campaign like a Bull Terrier on a Sunnyvale Postie’s gastrocnemius. And now, five creative pairings have been chosen by New Zealand Post as finalists in its Student Marketer of the Year Award.
Creativity and originality abound in this year’s New Zealand Post Student Marketer of the Year awards, which aim to honour excellence in marketing strategy, creativity and innovative thinking in tertiary students.