As Whittaker’s proved, having a famous endorser can be good for business. Sealord has also gone down that path in its latest campaign to flog premium frozen hoki fillets, but its collaboration is a little more surprising: MTV reality TV star Heidi Montag.
Browsing: Stu Yorston
Last year Sealord and Greenpeace got into a bit of a stoush after the environmental group’s ‘Nice logo. Bad tuna’ campaign aimed to draw attention to what it believed was a seafood company “buying its tuna from fishing companies that are needlessly destroying marine life”. Sealord called it misleading in the extreme and got its lawyers involved. And it might have to give them another call, because following up from the company’s first ever brand campaign by Saatchi & Saatchi, Greenpeace has released a spoof ad that again takes aim at Sealord’s sustainable credentials.