Browsing: String Theory
String Theory has launched yet another impressively creative short film to promote not-for-profit organisation Good Books, using production company Plenty. The result is an ethereal rendition of Alice’s Adventures in Wonderland, which is a hearty and satisfying feast for the eyeballs.
We live in increasingly digital times. And the language often used to explain some of those digital developments is downright confusing. Fear not, dear luddites, for String Theory has created a dictionary “to shine a little light into the impenetrable murk of digital terminology for the benefit of the non-expert, the vaguely interested or anyone who just wants to give the flimsy impression they know what they’re talking about”.
Dr Jane Cherrington, ex-head of the Mental Health Foundation, founding partner at now 16-strong agency String Theory, research director at The Briefing and self-confirmed ‘catalyst’, wants Kiwi businesses and marketing departments to thrive, adapt and do good. Here’s how.
Rather than sweating it out with barbells, grunting gym buddies, or shouty instructors, what if gyms let you escape? That is, let you go to that place in your head that ‘happens’ when you’re rocking out in a dance tent or speeding up a glacier on a bike. It’s called the zone, and it’s where Les Mills wants to take customers, with its new virtual-reality based venture called The Project: Immersive Fitness.
Chins have been stroked, cases have been put, voices have ben raised and chocolate thins have been consumed. Which can mean only one thing: the winners have been chosen for the StopPress/MediaWorks TVC of the Year.
String Theory and Buck’s ‘Metamorphosis’ for Oxfam’s Good Books charity was a deserving winner of the craft grand prix at the Axis Awards last week. The visual craft involved in such a production is fairly obvious. But the sonic craft is less so. Thankfully, creative music studio Antfood has put together a behind-the-scenes case study to show how it concocted its crazy audio brew.
String Theory’s last brilliant viral effort for the Good Books charity, Metamorphosis, recently took gold and bronze at the London International Awards, and it could have another winner on its hands, as Havana Heat, the next innuendo-heavy, bodice-ripping Mills and Boon-themed instalment has just been released. And, coincidentally, it’s been created by The Mill of London, which won production company of the year at the same awards.
Most of the One Show Awards were handed out last month, with Colenso BBDO taking a gold and Publicis Mojo taking a silver. And the winners of the One Show Entertainment Awards, which honour the world’s best entertainment concepts, television ideas, branding and mobile or online content, were announced yesterday in Los Angeles, with Special Group’s Smirnoff Night Project taking a silver pencil in the television/reality/unscripted category.
Labour’s political big wigs gathered together yesterday to fire the first election salvo and spell out the party’s intention to impose a capital gains tax if it wins power in November. And the campaign, which is being led by Image Centre Group and String Theory, hopes to persuade Kiwis to vote for the reds by playing on the ideas of fairness and ownership of the future.