Browsing: Strategy

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Canadian agencies indulge in some creative self-flagellation
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While most in this industry take their roles very seriously and firmly believe in the commercial value of creativity, there is also a self-awareness that allows them to poke fun at themselves from time to time, as evidenced by last year’s brilliant Axis campaign. And to celebrate Strategy magazine’s Agency of the Year Awards in Canada, it asked some of the finalists to show off their creativity—and, in doing so, many of them decided to take aim at the ridiculousness of their own realm.

Movings/shakings
Movings/Shakings: 23 April
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Strategy makes a few changes in Christchurch, Mango adds some fresh fruit, Ideas Shop promotes from within, L’Oréal’s cosmetic kismet, Mulligan readies his quill, Snakk Media names new group chief executive, Reachmedia ups it reach, and Blockhead welcomes a few new troops.

News
310 of the Best
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A guitar with a body sculpted like a spider web, uber cool packaging for compost, a Mexican restaurant, a fanzine for motorcyclists, a tiny cinema in a stair well, and various pop up shops in Auckland’s Viaduct and the Christchurch Re:START container mall are among the 310 finalists in this year’s Best Design Awards, which are organised by the Designers Institute of New Zealand and recognise the country’s best graphic, interactive, spatial and product designs from the past year.